Google

Reasons To Hire A Professional Adwords Management Company

Adwords is now Google’s main source of revenue. In 2019 alone, Google raked in over 100 billion dollars in Adwords money. It is fair to say that most businesses, from local to international, rely on this platform in order to be noticed by consumers. It is therefore tempting for businesses to bring the management of their Adwords campaigns inhouse.  

But for many reasons, this is a bad idea. 

Here’s why you should instead hire a professional Adwords management company.

Staying Up To Date

Google Adwords is a constantly evolving advertising ecosystem. Originally just a platform for purchasing keywords, it has since developed into a service that lets users display products, videos, mobile applications; a service that uses artificial intelligence and machine learning; and a service that allows you to track consumer behaviour. Month-by-month the platform changes, with new features and subtle tweaks consistently being added. For this reason, you don’t want to manage the platform yourself.

The influx of new developments is simply too difficult to keep track of while simultaneously managing your own business. It requires experts who make the education and mastery of these new features their job. It’s a job that’s even too big for inhouse marketers to do. Expecting them to keep up with these changes while concurrently executing the everyday task of PPC management is practically tempting fate.

Detailed And Comprehensive Reporting

Marketing with Adwords is an iterative process, one that requires constant A/B testing. For this reason, you need an accurate and comprehensive way to measure results. Adwords management companies help to solve this problem completely. 

Adwords management companies have ways of triangulating in on consumer behaviour. These agencies have the ability to set up extensive conversion-tracking for your business; measuring behaviour like button clicks, downloads and form submissions. Additionally, many of these agencies use third-party tools to inform you on how your business performance matches with that of your competitors. Moreover, Adwords management companies collate all this raw indigestible data, and present it to you in regular, easy-to-consume reports.

The Risk Of Mismanagement

Using Google Adwords is not cheap. If managed incorrectly, you can easily churn through thousands of dollars without ever seeing an appreciable difference in consumer activity. The stakes are simply too high to be putting inexperienced workers on the job. 

Adwords agencies by contrast have thousands of hours’ worth of experience with the platform. By conducting deeper levels of keyword research and competitor analysis, they have a better idea of how to play the system so as to produce the greatest results. They can optimise the exposure of your business, while simultaneously reducing costs and bring in the highest-quality leads.

The Lack Of Tools

The Adwords platform itself is reasonably good for subjects like keyword research or tracking basic consumer behaviour. However, if you really want to be competitive in the market, the meagre features that the platform offers aren’t going to be enough. You’ll need to employ multiple third-party tools for an even greater level of keyword research, competitor analysis and bid management.

Many of these third-party tools are unexpectedly costly. They’re not made for a single small business to conduct advanced market research. This is yet another reason why it’s smart to outsource to a professional Adwords management company. These third-party tools among the companies’ primary business expenses. As such, their overhead is more manageable than a company that would have to pay for these programs, in addition to all of their regular expenses. This means they can charge you reasonable prices for their use.

Allow Experts To Be Experts

As widely as it is used, Google Adwords is still a tool meant for specialists. It is a necessary feature for any business that wishes to market online, but to used effectively, it needs to be managed by experienced and dedicated professionals. So we recommend as much as we can, that if you intend to use a PPC campaign, then employ a professional Adwords agency. 

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Digital Promotions

A Guide To Radio Promotions

We’ve all had that moment as a child (and even as adults) where we were listening to the radio and suddenly heard that there was a competition being announced. If we called in at the right time, or if we entered our details online we would have the chance to win something.

For a second you got a quick rush. A surge of excitement raced through you at the thought of winning something for nothing. The excitement that you felt during those moments is exactly the reason why radio promotions are so powerful. They link positive emotions to your brand and it comes down to the fact that people simply like winning free stuff.

If you’ve been thinking about doing a radio promotion for your brand, then you’ve come to the right place. Here is our guide to radio promotions.

How Does It Work?

When you first start thinking of radio promotion ideas, it is important to look at your target audience and ask yourself who are you trying to sell to?

The answer to this question will give you more direction when it comes to choosing the correct radio station(s) to promote on. Depending on your audience, you will choose the radio station that best fits that demographic.

Now you need to decide what your promotion is going to be. Are you going to give away tickets to an artist’s concert and then have your branding all over the competition? Are you going to give away free products to 10 lucky winners? Choose a promotion that will best engage your target audience and make them most likely to sign up.

Next you need to contact the radio station, or an advertising company to organise the media bookings for the radio spots and live reads.

Why Do it?

Beyond the branding element of radio promotions that we mentioned earlier, there is another, and potentially more important benefit to creating a radio promotion – it allows you to build a database for future advertising.

If you visit the website of any major radio station in Perth and explore the promotional section, you will notice that every promotion (or competition) has a form. In order to enter into the competition, you will need to fill out the form.

This form serves two purposes. Firstly, it gives the radio station and promoter the information to contact the person if they happen to be the winner of the promotion. Secondly, it collects their details to use for future advertising efforts. Email addresses; phone numbers and home addresses can all be used for retargeting.

The benefit of this approach is that you know that the people are interested in your product. If you are giving away free vacuum cleaners, it is very unlikely that someone who doesn’t need a new vacuum cleaner would be entering into the promotion. By creating the promotion, you are letting your potential customers come to you.

Radio Promotion Ideas

If you’re stuck on what kind of promotion you want to run, we’ve compiled some ideas for you:

  • Quiz – Contestants need to answer a set number of questions within a time limit in order to win the prize. The quiz is promoted on the radio station in the weeks leading up to it, and listeners are encouraged to sign up online to be one of the lucky ones who are called and allowed to participate.
  • Prize Draw – Listeners enter their details online to be part of a prize draw. A prize, usually a product of the sponsor, is promoted beforehand to build hype.
  • Ear Test – A mystery sound is played, clues are given, and listeners win a prize if they identify the sound correctly. Many promoters often try to make the sound related to their giveaway in some way. For example, if they are giving away a fridge, they might make the noise the sound of ice being removed from the ice tray as the ‘sound.’

A radio promotion can be a great way to inject some life back into your marketing strategy if you feel like there has been little to no life in it. It is and easy, fun and exciting way to promote!

Check out our other blog posts on radio:

How To Create Retail Ads For Radio

Radio Marketing Tips For Small Business Success

How To Generate Leads With Radio Advertising

Factors Affecting Radio Advertising Rates

If you would like to obtain a guide for radio media and production costs in Perth, then download our Checklist below:

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3 Things Radio

3 Things You Should Know About Radio Advertising

With Radio advertising still being one of the strongest mediums out there for connecting with your customers. We want you to get more from your next campaign, so we’ve compiled a list of some things you need to know about radio advertising.

  1. Voice Overs Matter

In my blog about how to reduce radio advertising costs, I suggested voicing your own radio advertisement as a way to reduce costs. However in an ideal situation, it’s best to get a professional voice over artist – and here’s why:

Radio advertising is aired in blocks in-between songs, similarly to how TV advertisements are aired in-between clips of shows. Although you probably know this, it’s worth mentioning because it lays the foundation for how listeners (or viewers) hear ads. They see them one after the other in groups. They are all in competition with one another – and 99% of radio ads are voiced by professionals.

If you’re one of the few that have a bad voice over, it will get tuned out. This is because when people listen to the radio, they are normally doing other things at the same time (driving, working etc). They are already distracted, so they need the most compelling voice possible to grab their attention.

  1. Targeting Is Very Important

Everyone knows that a bad radio ad won’t get any traction, no matter how many people it’s played to. However, even a great radio ad can be wasted if it gets played to the wrong people. This is something you should keep in mind when you’re trying to plan the media schedule, because you might be tempted to go for lower-cost options that promise a wide coverage for your ad.

I urge you not to go for options that seem too good to be true price-wise, because often they are. For example, you might be promised slots on a radio station that claims to receive 50% of your target audience – only to discover that your ad will be played in the hours of the day where very few of them actually listen. Find out all of the finer details of scheduling before you begin. Check out our blog “A Breakdown Of Advertising On Perth Radio Stations” for more.

You should opt for timeslots that will reach your target audience. Normally you can offset some of the cost by signing up for 6-12 month contract. Radio stations will offer discounts to companies that promise to do longer contracts up front.

  1. Reach vs Frequency = Branding vs Tactical

One of the common questions that almost every advertiser wonders while creating their radio advertising campaign, is whether to opt for reach or frequency. ‘Reach’ refers to how many people an ad will be hear by and ‘frequency’ refers to how many times the ad will be heard by the same people.

Unless you have a godly budget, it’s impossible to do both. So which one you choose will be determined by whether you want your campaign to be branding or tactically focused.

For branding campaigns, the ads need to get more frequency. This is because branding is about getting a customer to believe something about a product or service. Changing people’s beliefs requires more than just being told a contrary opinion once, so frequency is the way to go.

For tactical campaigns, for example a special weekend sale, reach is where it’s at. This is because there isn’t much of a belief shift that needs to happen in order for the customer to be driven to action. If an ad is giving out a bunch of prices for products, people don’t need to hear it many times to make a decision. Either they want to pay those prices or they don’t.

If you would like a more in-depth look at radio advertising in Perth, download our free checklist below:

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Copy Tag

How To Create Retail Ads For Radio

If you’re a retailer who’s been thinking about advertising on radio, or have already been advertising on radio for some time, you may have considered using radio to promote your products.

Radio retail campaigns promote something specific about your business. Advertising a ‘deal’ or a ‘limited time offer’ are all examples of using radio to sell retail goods.

This is not to be confused with a branding advertisement that tells customers what your business does, rather it is selling something in particular.

So, how do we suggest you be a better retailer? Here are our top four tips for creating retail ads for radio.

  1. Know your audience.

    Knowing the demographics of the recipients of your ad is a very important step in choosing the correct radio station/s to promote on. Every radio station attracts a different market, and your goal is to choose the one/s that line up best with your target audience.

    Ask yourself the questions ‘what is the age range of the people I’m trying to target?’ ‘What radio stations would they listen to?’ etc.

  2. Decide what you are going to be offering.

    Are you going to provide 50% off all purchases over $100 for the next month? Do First Home Buyers get a free consultation? Choose something that you believe is going to get your target audience the most excited about engaging with your business, and then make that the basis of your ad.

    Once you have decided what you are going to offer, it is important that you make this feature the focus of your ad and not some side point. Something that we see all too often is that businesses try to cram too much information into their ad and the offer gets lost in a sea of irrelevant information.

    By making your offer the sole focus of the ad, you ensure that people listening will be completely clear on what you are selling. As a test, play your ad for someone you know and ask them if they understand what the ad was trying to sell. If the ad is just entertaining but unclear in its message, it won’t work.

  3. Decide on a good schedule to play your ad.

    You want to make sure that you are playing your ad to the right stations, at the right times, and at a frequency that ensures plenty of exposure.

    This is something that is best handled by someone who has experience in media buying for radio stations, because they will be able to ensure that you get the most out of your investment.

  1. Track your results.

    In order to track your results with your radio ads, you need to have some kind of marker that will let you know how it is going.

    For example, if you are offering some kind of deal that involved your website, have a code that you must enter in order to get the deal. This way you can track who has responded to the offer based on how many people use the code on the website.

    This step is crucial to determining if your campaign is working or not. You want to be able to track your progress and see if the campaign is working.

A radio ad for retail can be a great thing to help your business promote a certain product and kick start some interest.

Check out our other blog posts on radio:

Radio Marketing Tips for Small Business Success

How to Generate Leads with Radio Advertising

Factors Affecting Radio Advertising Rates in Perth

If you would like to obtain a guide for radio media and production costs in Perth, then download our Checklist below:

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Social Media Followers

How Consumers Want To Engage With Social Media Brands

Analysing consumer behaviour on social media is like drinking from a fire hose. There is so much information to absorb, that it can at times feel counter productive to even look at it. But from every data set, trends emerge, and we now have a pretty good idea of what users want from businesses on social media.

With this in mind, let’s analyse how consumers want to engage with social media brands.

Don’t Fear Criticism

People love to complain, most of all customers. So it comes as no surprise that consumers use social media as a tool to lodge complaints directly against the brands they use. While it might be tempting to be indifferent or even bearish towards criticism, it can actually be an opportunity to help build loyalty with your customers.

By in large, consumers voice their frustration because they want a problem to be solved. So when a brand takes steps to publically interact with these people, it makes the brand seem both more human and more concerned with customer welfare. 

McDonalds, Domino’s and Wendy’s have used this tactic to great effect. There have been several cases of ordinary customers on Twitter levelling complaints about the service from these businesses. In response, these businesses retweeted their complaints to their main account, and offered up apologies and their assistance. Users have overwhelmingly greeted this kind of professional self-awareness with respect rather than scorn. Ironically, shining a light on criticism can be used to help a brand rather than hurt it.

More Than Just The Marketers

If you’re marketing on social media, you should have accounts that represent the entire brand. Your business needs to have central accounts where all your big announcements are made. However, customers on social media want to hear from more than just the brand.

Customers want to hear from everyone. This means employees, managers, and most importantly, CEOs. Over 70% of users say that they are more likely to feel connected to a brand when its CEO is active on social media. Having a CEO that participates in social media discussions helps to build a deeper connection between brand and customer. It lets users feel that they’re not just being marketed to, and that there are actual people dedicated to the product. 

Speedy Responses

It’s no great surprise that customers hate waiting. You’d expect that customers wish to be dealt with quickly after contacting your brand on social media. What you mightn’t expect is that after making a request to your social media accounts, 42% of customers expect a response within an hour. While its unreasonable to expect a business to respond to all posts immediately, the expectation still points to an important principle. Customers want to feel that a business is listening, and is eager to help. Having marketers constantly fielding questions is a good way to achieve that.

A Place For Everything

Not all social media platforms are created equal. By offering different experiences to consumers, it comes as no surprise that users interact with the platforms differently. Consequently, your brand is interacted with differently depending on what service you’re using.

For instance, formal ads are likely to get much more engagement on Facebook than on any other social media platform. Among other things, the site has much more data on users, allowing you to more easily tailor ads to their interest. Facebook also has a larger breadth of customers, so it’s easier to find your niche.

By contrast, Twitter ads get a lot less traction than Facebook ads. However, customers are much more likely to use Twitter to directly communicate with a brand. They are also more likely to follow a brand on Twitter for updates, as the immediacy of the platform lends itself to breaking news.

Ironically, Instagram marketing works best when the branding is not done directly by the brand. Audiences are much more amenable to brand messaging on the platform when it is done by an influencer rather than an official brand account.

All of this is to say that even if you are talking to the same audience, they don’t want the same thing from platform to platform. The medium matters, and expectations change depending on which one is being used. 

Superficial Differences

Billions of people now use social media. It’s become a marketing necessity, and for many advertisers, it’s been an adjustment. But at its core, audiences want the same thing from social media brands that they want from any brand. They want to feel heard, they want products of quality, and they want their problems dealt with quickly. So though social media branding might feel different, it’s fundamentally undergirded by the same principles.

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Microphone

Does Radio Advertising Actually Work?

In 1940, 80% of Australians had a radio in the household. To put that into perspective, today, around 70% of Australians are monthly active users on Facebook. At the height of its popularity, radio was in a unique position, as there was no serious competitor for daily entertainment. This made radio advertising not only logical, but extremely lucrative. 

Of course, the media landscape has changed significantly since the 40s. Entirely new mediums have been created that seemed to have supplanted every aspect of radio. More interactive, tailored and deeper messaging can be used to target any audience member in the world. So the question remains – given these advancements – does radio advertising still work? The answer: a resounding yes. Here’s why:

Outstanding Reach

Though it may no longer be at the forefront of the marketing industry, radio advertising still has tremendous reach. 95% of Australians in the nation’s 5 metro capital cities listen to radio at some point throughout the week. Nearly half the country listens to commercial radio every week. 

Radio’s ubiquity and convenience, its ability to access people while they’re walking, driving or working means that it’s always present in people’s lives. Unlike TV, radio just has more chances in the day to reach people, so they are more likely to be exposed to the ads.

Frequency

On average, Australians over the age of 15 who listen to radio do so for more than a dozen hours each week. This means that for businesses, there is great opportunity to constantly repeat your messaging. Radio lends itself to repetition, as it’s a medium that people tend to absorb as background noise. This means that for a great deal of people, it’s constantly on, which means ads can be heard again and again. And given the medium’s omnipresence, it makes this process so much easier.

Station Demographics

One aspect of radio that makes it conducive to advertising is that radio stations are built around targeted demographics. The audience of every station has it’s own age range, gender profile and geographical distribution, and its content is tailored so as to service that audience. This is excellent for advertising, because it makes it easier to target certain segments of the population.

For example, in Perth, these radio stations have the following breakdowns:

•  92.9 – Predominately younger station. They are known for mainly top-40 pop music. In terms of demographics, they own approximately 15% of the ages between 10-24

•  6IX & 6PR – Combined, they collect about 50% of the market that is over 40 years old.

•  NOVA – Over 50% of people under the age of 24 who listen to the radio.

•  MIX 94.5 – 15% of every age group (from 10-65) that listen to radio.

•  96FM – The majority of 96FM’s listeners sit in the 18-54 markets. They have a pretty even foothold (about 15%) of the listeners in every demographic.

Proven ROI

Perhaps the most convincing indicator of radio advertising’s relevance is its average ROI. Radio is substantially cheaper than TV ads, and even most press ads. In fact, according to Nielson, radio ads have an average ROI of $6 for every $1 invested. And this figure is just based on campaigns that work strictly with radio. It doesn’t even take into account campaigns that use radio in tandem with other mediums.

As Relevant As Ever

In spite of its age, radio doesn’t seem to be going anywhere. The proliferation of new forms of advertising has done very little to stop its effectiveness, as the medium still provides value that can’t be completely captured anywhere else. It is a cornerstone of advertising, and any successful marketing strategy should recognise its value.

8th Dec

A Snapshot Of Christmas Advertising

Tis’ the season!

Merry Christmas!

Happy Holidays!

Okay now that’s out of the way, let’s get on with the blog.

Every year, the Christmas season seems to begin earlier than the last. Even as early as mid-October we are seeing advertisements for Christmas gifts and the Christmas backdrop starting to creep into stores. It seems like eventually there will be a complete overlap. Christmas 2014 will be spent advertising Christmas 2015, 2016 and beyond.

In light of this trend, and the appropriate time of year, we thought we would have a look at Christmas advertising and how it has been shaping up over the last few years.

The United States’ retail industry generated about three trillion U.S. dollars during the holidays in 2012. These holiday sales reflected about 19.3 percent of the retail industries total sales that year. This means that almost one fifth of the shopping dollars went to Christmas gifts alone!

However, even though the Americans are Christmas fiends, the biggest Christmas shopping-bingers are Australians. In 2013, Australia spent the more of their retail budget on Christmas shopping than any other country in the world. We are almost double that of the US.

“Data shows more than a third of Aussie retail spending happens in December (35.5 percent), ahead of (32.2 percent), Italy and the UK (30.9 percent).” – News.com

Why Australians go into a shopping frenzy at Christmas more than any other place in the world is unknown. Maybe we are more frugal with our finances throughout the rest of the year and just love a good splurge at the end. Or maybe it’s just the heat messing with our cognitive reasoning skills.

Offline spending (inside mortar and brick stores) still dominates over online spending. Online spending only counts for 20% of the total budget. In 2013, spending on books, tech and gadgets increased the most out of any category at 37%. Not too far behind was Clothing at 29% and Alcohol at 21%.

So, what are the predictions for this year’s Christmas spending?

According to a recent survey, three quarters of Aussie retailers are expecting higher sales than last year. The growth is expected to be modest at best (around 5 percent).

““However, macroeconomic factors — such as weak wages and jobs growth and the slowdown in China — remain the number one perceived risk to retailers, which is why they are expecting a solid Christmas period, but not a spectacular one,” – News.com

So here at Ad Impact, we would like to wish you the best for this Christmas season, and hope that you get the 5 percent predicted growth in presents that you so clearly deserve!

Retro Old TV Set

Why TV Advertising Is More Effective Than Ever

In 2019, for the first time ever, the majority of global ad spending was digital. 50.1% of total media ad spending is now for online advertisements, which add up to over $330 billion. This trend is expected to only continue, as the number of dollars spent on digital is projected to double by 2025. So with all of this in mind, you might be asking yourself  “is TV dead?” “Should I even bother with the medium?” “Should I focus all my advertising resources on digital avenues?”

No.

Here’s why.

Effectiveness

Television is by far the most expensive medium to advertise on. Beyond the cost it takes to produce an ad, it takes a considerable amount of money to just buy time for your ad. The reason for this is quite clear. TV is remarkably effective. 

Consumers are 11 times more likely to search for a product if they have seen it on TV rather than online. TV advertising is reported to be responsible for as much as 72% of all brand awareness. Customers are more motivated to buy a product if they see it on TV than if they see it anywhere else.

The effectiveness of TV, far from working against online campaigns, actually helps to compliment them. TV ads help to drive more traffic to websites and social media pages. Customers are more likely to click on an Adwords campaign once they’ve seen a TV ad for a product. Simply put, TV ads boost the signal of all other concurrent advertisements.

Captive Audiences

YouTube ads are the perfect representation of the modern attention span. There’s a 5-second window for advertisers to work, and a moment longer will cause viewers to click as fast as they can on the skip button. For the most part, people won’t voluntarily watch ads if they have the opportunity to ignore them.

This is part of what makes TV so effective. Audiences don’t have the same capacity to ignore ads that they do in print or digital mediums. Audiences are required to sit and listen for up to 30 seconds, a timespan that is remarkably harder to achieve digitally. The fact that these ads are unskippable allows for viewers to digest their content more completely. Messages and information are able to reach customers in a way that other mediums simply can’t hope to match.

Trustworthiness

According to a clutch poll done in 2017, TV is the most trusted advertising medium by far. By contrast, that same poll discovered that advertising on social media is the least trusted form available. The second least trusted form is advertising on all other digital mediums. In many ways, digital advertising is still treated with suspicion. Because there is virtually no barrier to entry in order to advertise, customers approach this medium with a touch more scepticism. 

The increased effort and cost it takes for an ad to get on TV is something that audiences appreciate. They recognise that there is a higher barrier to entry to get your ad on TV rather than online. This perception grants an authenticity to TV ads that YouTube or Facebook ads simply aren’t given. If a customer sees your brand on TV, they are more likely to view it as more established, and more trustworthy than if they saw it anywhere else.

Conclusion

TV isn’t the advertising powerhouse that it used to be. The rise of the Internet has encroached on its business, and it’s unlikely to ever reach the market share it did in the latter half of last century. But even with these facts in mind, TV is still unquestionably the largest, most effective advertising tool you can use. Any refusal to use it would be a refusal to access the biggest audiences with the most persuasive messaging. 

Analytics With Growth Report

How Much Does A Website Cost?

Well we can’t actually tell you outright. 

Websites vary so much in their composition, both in their size and their content, that it’s impossible to give you an estimate from no data. There are however trends in pricing, and estimates can be made if you know what you’re looking for. With this in mind, here is a rough guide as to how much a website costs.

Determining Website Type

Website type is undoubtedly the biggest point of variation as far as price is concerned. The type of site you need is largely dependent on the size and purpose of your business. If your business is small and local, usually a one-page website will suffice. The creation of these kinds of websites will usually run you anywhere from $1500 to $3000. If your business is considerably larger, and requires dozens of pages, its development can cost anywhere from $10000 to $20000. Finally, if you are looking for a large scale Ecommerce site, standard rates can set you back $20000 to $30000.

There is of course variance from agency to agency, and the more features you want loaded onto your site, the higher the prices will be. But this is a decent estimate based on no other feature other than site type.

Monthly/Annual Fees

Monthly & annual fees, much like website type, are contingent on the business your creating a website for. However, they usually have much less room for variation, and are more predictable.

First among these costs is domain name. Domain names will usually set you back $10 to $50, and will have to be renewed every year. Hosting services have to be paid monthly, and range from $5 to $50. Your SSL certificate (the component of your site that encrypts credit card data, which is essential for Ecommerce sites) will run you anywhere from $10 to $1000 annually. All in all, your costs for website maintenance of this variety shouldn’t put you out much more than $100 a month. 

SEO Services

While not technically considered “part of the website” SEO services are just as important as web copy or domain names. They are mandatory if you ever want your website to be seen. 

Upfront, SEO services will cost you anywhere from $3000 to $9000 for a year’s worth of service. Some of the variation depends on the agency that you go to, but the primary source of the variation is the size of the campaign that you want. Premium services come at premium costs, and if you want to rank high in an extraordinarily competitive market, you’re going to need to pay more. 

Copywriting Services

Search engines favour new content, and businesses change where and what they provide. For these reasons, you can’t keep the initial web copy of your website indefinitely. 

Agencies tend to charge by the hour rather than by the amount copy provided. For this reason, it’s hard to precisely determine how much web copy costs, because more creatively minded copy will take longer to write than something more basic and of equal length. Generally however, more copy means more money, so you can do a rough estimate page by page. A page of web copy will usually cost you anywhere from $200 to $500 dollars.

The Overall Cost

The key message to take away from all this is that – in a sense – the cost of a website is up to you. It’s largely dependent on the type of site you want, the amount of content you need, and the competitiveness of your industry. As with most products, quality comes at a cost, and the more effective a website you want, the more you’ll have to pay.

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