The way your website visitors see your site and engage with its content is integral to the success of your business. For this reason, having a clear understanding of UI vs UX design is something all business owners should know, regardless of whether or not they outsource the management of their site.
UI is viewed as the environment where people and computers interact. The ultimate objective of the UI is to ensure the people interacting with your website can find what they need quickly and easily. As such, UI is any design component that your website visitor might interact with while on your site. This includes:
Screens or touchscreens
Sound or video
What Makes for Good User Interface Design?
Regardless type of site you have – a blog, an eCommerce website, or even an online business – the way you design your website’s UI affects whether people will convert.
Here are the things your UI design should have:
Lucidity: Your visitors should never need to think about anything you’re trying to tell them or urge them to do. It should be clear what the next move to make is.
Consistency: Your site, and any extensions (e.g. social media profiles) should have a predictable feel when it comes to layout and design.
Familiarity: As individuals interact with your site, no matter the platform, they should have the option to utilize past experiences with your site, services, or products, to proceed with their interactions without any problem.
Productivity: Great UI doesn’t need site visitors to invest too much energy. Whether you want them to read your blog, click a call to action (CTA) button, or complete a transaction, it should be fast, simple, and consistent.
User experience (UX) is the experience your website visitors have as they interact with your site, products, as well as services.
When it comes to creating a decent UX on your site, the following qualities should be considered:
Credibility: Your brand should be trustworthy. So having several 5-star Google reviews for your site will give you some much needed legitimacy.
Ease of use: Your site should be easy and simple to utilize, everything should be streamlined.
Attractiveness: The general look and feel of your site, products, and services should be visually appealing, without being overwhelming.
Findability: All significant information on your website should be prominent and easy to access.
Get A Professional
Creating a website that will maximise conversions is a daunting task for most newcomers. This is why you should hire the best website design experts in Perth to take care of both UI and UX.
At Ad Impact Advertising, we have decades of experience in website design, and our team of experts can build you a site that will substantially increase your business’ prominence. If you would like to find out more, then contact us today.