TV Advertising is the number one medium when it comes to influencing purchasing decisions. This makes it an incredibly powerful form of Advertising, especially considering that Australians watch nearly 3 hours of TV per day on average (Neilsen). We’re an advertising agency Perth that can help you succeed with TV.
Time and time again, studies reveal that TV is the number one influencer on purchasing decisions in advertising. Part of that is because a strong TV campaign combines both audio and visual elements to emotionally connect with viewers as opposed to just one or the other.
When it comes to creating your TV ad, the quality that really differentiates us from other businesses is our Integrated Approach. Using our Integrated Approach, we design your TV advertisements based on the core message that your business is trying to communicate to your target audience.
We take into account how the TV advertisements could extend to print advertising, radio advertising and more. We aim to create TV ideas that are malleable and transferrable across all mediums, so your message is reinforced no matter how your customers choose to interact with your brand.
In addition to the production of the commercial/s, our creative agency Perth can also assist with media buying and planning (getting the ad/s on air). Our media buying and planning experts can create a media schedule that ensures your ad gets in front of the right eyes, and negotioate the best price available from the TV stations.
Midalia Steel stocks the largest range of steel in Western Australia. We were tasked with communicating this message in an entertaining and memorable way.
While Midalia Steel has a wide target audience, the rural sector makes up a significant portion of this, so the TVC had to appeal to this market. Bikes and motocross are an intrinsic part of life in the farm, so creating the theme was a natural decision.
Keeping the main message front and centre was of course essential, as was getting their lovable mascot ‘Bruce’ to play the starring role. Once we had these elements in place, it was just a matter of taking the (creative) leap. Literally!
Advertising on TV is one of the most effective advertising methods. It’s an investment with a high likelihood of success if done well. The massive reach of TV does wonders to attract new customers and clients. TV even acts to compliment digital advertising by driving traffic towards online campaigns.
As Relevant As Ever
Even with the continued growth of digital marketing, TV advertising remains one of the most effective mediums available. Ad Impact has years of experience producing excellent work on TV. This still incredibly influential medium could help take your business to the next level.
The Benefits of TV Advertising
The Cost Of TV Advertising In Perth
The cost of a TV ad varies based on the time slot, the size of production, the channel it airs on, the frequency at which it is aired and many other factors.
Ad Impact works to make its TV ads as cost-effective as possible, whilst retaining its professional level of quality. Our TV ads are made to be memorable and produce as much value as possible for our clients.
What’s The Best Time Slot For A TV Ad?
At Ad Impact, we conduct careful market research before we identify when an ad should be aired. We take into account multiple factors like audience behaviour, seasonality, holidays, budgets, campaign goals and the competitive landscape to determine the most suitable time for an ad.
Why Choose Ad Impact For TV Advertising?
Ad Impact has an incredible level of knowledge of the advertising landscape of Western Australia. Being one of the leading advertising agencies in Perth, we employ seasoned professionals with years of experience in TV advertising. Our team of experts can produce exquisitely creative ads that help make up memorable campaigns. We effectively track the results from our commercials and report on the progress. We also maintain strong relationships with local TV stations, which allows the process to be even more streamlined and cost-effective.
The costs can vary based on several factors. These include the frequency of the ads, the time slot, the channel used and the size of the production. Ad Impact works to produce TV ads that are as profitable as possible.
Ad Impact can take care of it for you. Thanks to our long-standing relationships with TV stations, all you need to do is meet with us and discuss what you want to communicate. We create the campaigns, produce the ads and deal with the stations directly.
Yes. Ads on smart TVs (also known as connected TV advertising) allows you to deliver ads through internet connected devices. It is a form of digital advertising that appears within streaming content, like alongside livestreams or streamed TV shows.
Our TV advertising campaigns come in various formats. Differences are mainly found in the lengths of the commercials used, with 15, 30, 45, 60 and 90-second durations available.
It’s important to note that different ad lengths serve different purposes. For instance, 15-second commercials are good for affirming brand presence, while 30-second commercials are designed for attracting viewers' interest and engagement. Using a combination of different ad lengths tends to be the most effective strategy while running a TV ad campaign.
The cost per thousand impressions (CPM) is found by multiplying the total media cost by 1000, and dividing the resultant value by the total number of impressions.
It depends on your service/product, the objective of your campaign, the size of your budget and who your target audiences are. There is no one-size-fits-all time of the day that offers the most profitable ROI. For more information, call Ad Impact -- a TV advertising agency in Perth.
Information and data gleaned from official sources, plus the use of our own analytical software equips Ad Impact with the research that is needed to accurately analyse the effectiveness of a TV advertising campaign. From relevant statistics, our team develops comprehensive TV advertising campaign reports, sector analysis and competitor analysis. We also look at the most important indicator for advertising success: sales and lead data.
The team assisted us with a brand and website revamp. They listened to our vision, understood our brand and were enthusiastic, creative and professional throughout our dealings. I would have no hesitation in recommending Ad Impact to anyone searching for a professional and personable team to help with their advertising needs.
The team at Ad Impact took my hazy idea for a business website and turned it into a high quality, professional and responsive site. I continue to rely on their back up and support. I have no hesitation in recommending Luciano and the team at Ad Impact to anyone seeking marketing expertise.
Great company to deal with. Very efficient and proactive.
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