Integration in marketing is the connection between every aspect of your business strategy. It ensures a key umbrella message is communicated across all mediums and alleviates any fragmentation.
Fragmentation can occur when you have different providers working on different parts of your communication, which can result in an unclear key message. This is a big downfall of many potentially effective advertising campaigns.
At Ad Impact, our integrated approach allows the communication to your customers to be continually building your brand message through various touch points. We ensure that your campaign reinforces itself across all mediums, by being consistent throughout. This results in a synergistic effect, where your key message is now more powerful than the sum of its parts.
The team at Ad Impact took my hazy idea for a business website and turned it into a high quality, professional and responsive site. I continue to rely on their back up and support. I have no hesitation in recommending Luciano and the team at Ad Impact to anyone seeking marketing expertise.
The team at Ad Impact are an extremely talented and dynamic agency. We have achieved fantastic results since using their services and our leads have grown significantly! They produce creative magic and have been instrumental throughout our re-branding process as well as developing a great looking, functional and captivating website. Luciano's extremely high standards and the team’s endless knowledge sets them apart. Highly recommend!
The exhibition stand and marketing collateral received great reviews from both our team and the people attending, but more importantly it helped us to engage with potential customers. Ad Impact have also assisted us in advertising our latest product for the cycling industry. They created an information video featuring first-class 3D animations detailing how our product works.
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