Integration in marketing is the connection between every aspect of your business strategy. It ensures a key umbrella message is communicated across all mediums and alleviates any fragmentation.
Fragmentation can occur when you have different providers working on different parts of your communication, which can result in an unclear key message. This is a big downfall of many potentially effective advertising campaigns.
At Ad Impact, our integrated approach allows the communication to your customers to be continually building your brand message through various touch points. We ensure that your campaign reinforces itself across all mediums, by being consistent throughout. This results in a synergistic effect, where your key message is now more powerful than the sum of its parts.
Having worked with many advertising agencies over the years I found the professionalism & creativity shown by Ad Impact second to none. They invested time in truly understanding our business and provided fresh insight on how to identify what the market was really looking for from us.
The team at Ad Impact took my hazy idea for a business website and turned it into a high quality, professional and responsive site. I continue to rely on their back up and support. I have no hesitation in recommending Luciano and the team at Ad Impact to anyone seeking marketing expertise.
The team are nothing short of outstanding! Very organized, very experienced and the best service I have received from an Agency.
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