Far-reaching, influential and engaging – it’s no surprise why Radio Advertising is such a powerful way to grow your business. This, combined with the fact that it is cost-effective, makes it the perfect medium to suit a wide range of budgets. We’re an advertising agency Perth that can help you get real results with radio.
Radio is often referred to as ‘theatre of the mind,’ due to its ability to create highly evocative images and stories in the mind of the listener. It’s an excellent marketing medium because it reaches many people and in the Perth area and is perfect if you require a more cost-effective form of advertising.
We aim to create radio advertisements for your business with our advertising agency Perth that make the most of the audio medium. We see the audio-only nature of radio not as a restriction, but as an opportunity.
As with every other marketing endeavor we undertake, we come to the process of creating radio ads with our Integrated Approach. Our aim it to ensure that at the heart of it, your radio ad communicates the core message of your business clearly (but in a fun and creative way).
Get into contact with our creative agency Perth today so we can discuss a strategy to create a Radio campaign to suit your budget.
We created a number of radio spots to illustrate just how great it was to build your first home with WA Building Company.
Mirco Bros came to us with a desire to expand its services into the ‘backyard grower’ market. It had the products and expertise, but needed to let everyday people know what it had to offer. We completely revitalised its brand, with a fresh new logo, product ads and a quirky radio campaign.
As part of an integrated re-positioning and re-branding exercise, we created a series of Radio spots for Door Stop. Using humour, insights and slice-of-life situations, the Radio spots brought home the benefits of a great door from Door Stop.
House of Smiles wanted to communicate the joy of loving your smile. So we created a fun and quirky radio campaign that showed how much you will love your smile after visiting House of Smiles.
We live in a digital world. But that doesn’t diminish the effectiveness of radio advertising one bit. Buying radio advertising is not just buying an ad. It’s buying an already dedicated audience. Over the past 5 years, radio audiences have grown over 12%. In 2018, commercial radio audiences in Australia reached an all-time high. Data shows that more than 10.7 million people tune into commercial radio each week. Ad Impact can help you create radio ads that would be relevant to local events, familiar locations and geo-targeted audiences.
Ideally, you should have an integrated approach across a variety of mediums, and not just stick to one form of advertising. Different mediums have different advantages, so there is going to be value found in certain mediums that won’t be found in others. For instance, radio is better at spreading the word faster, more effectively and more economically than most other types of media.
Ad Impact has the resources and facilities needed to produce your radio commercials. Our team of experts create top-quality radio advertising that works for all of our clients' customised marketing plans. We spend time with you to talk about what kind of results you want to achieve with your radio advertising campaign. Together, we can develop the right message. We take care of every stage of the campaign, from writing the ad straight through to producing it. We also take care of the media buying and planning.
For maximum impact, we would recommend advertising on a station that would match your target demographic. We can provide the data and analysis on each station’s market share and audience demographics. From this information, we can discover the right station to advertise your radio ads on.
The exhibition stand and marketing collateral received great reviews from both our team and the people attending, but more importantly it helped us to engage with potential customers. Ad Impact have also assisted us in advertising our latest product for the cycling industry. They created an information video featuring first-class 3D animations detailing how our product works.
Having worked with many advertising agencies over the years I found the professionalism & creativity shown by Ad Impact second to none. They invested time in truly understanding our business and provided fresh insight on how to identify what the market was really looking for from us.
Great company to deal with. Very efficient and proactive.
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