Analytics With Growth Report

How Much Does A Website Cost?

Well we can’t actually tell you outright. 

Websites vary so much in their composition, both in their size and their content, that it’s impossible to give you an estimate from no data. There are however trends in pricing, and estimates can be made if you know what you’re looking for. With this in mind, here is a rough guide as to how much a website costs.

Determining Website Type

Website type is undoubtedly the biggest point of variation as far as price is concerned. The type of site you need is largely dependent on the size and purpose of your business. If your business is small and local, usually a one-page website will suffice. The creation of these kinds of websites will usually run you anywhere from $1500 to $3000. If your business is considerably larger, and requires dozens of pages, its development can cost anywhere from $10000 to $20000. Finally, if you are looking for a large scale Ecommerce site, standard rates can set you back $20000 to $30000.

There is of course variance from agency to agency, and the more features you want loaded onto your site, the higher the prices will be. But this is a decent estimate based on no other feature other than site type.

Monthly/Annual Fees

Monthly & annual fees, much like website type, are contingent on the business your creating a website for. However, they usually have much less room for variation, and are more predictable.

First among these costs is domain name. Domain names will usually set you back $10 to $50, and will have to be renewed every year. Hosting services have to be paid monthly, and range from $5 to $50. Your SSL certificate (the component of your site that encrypts credit card data, which is essential for Ecommerce sites) will run you anywhere from $10 to $1000 annually. All in all, your costs for website maintenance of this variety shouldn’t put you out much more than $100 a month. 

SEO Services

While not technically considered “part of the website” SEO services are just as important as web copy or domain names. They are mandatory if you ever want your website to be seen. 

Upfront, SEO services will cost you anywhere from $3000 to $9000 for a year’s worth of service. Some of the variation depends on the agency that you go to, but the primary source of the variation is the size of the campaign that you want. Premium services come at premium costs, and if you want to rank high in an extraordinarily competitive market, you’re going to need to pay more. 

Copywriting Services

Search engines favour new content, and businesses change where and what they provide. For these reasons, you can’t keep the initial web copy of your website indefinitely. 

Agencies tend to charge by the hour rather than by the amount copy provided. For this reason, it’s hard to precisely determine how much web copy costs, because more creatively minded copy will take longer to write than something more basic and of equal length. Generally however, more copy means more money, so you can do a rough estimate page by page. A page of web copy will usually cost you anywhere from $200 to $500 dollars.

The Overall Cost

The key message to take away from all this is that – in a sense – the cost of a website is up to you. It’s largely dependent on the type of site you want, the amount of content you need, and the competitiveness of your industry. As with most products, quality comes at a cost, and the more effective a website you want, the more you’ll have to pay.

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