Email Marketing

4 Common Email Marketing Mistakes You Need To Avoid

It is a common misconception that email marketing is no longer effective. That is not the case at all. No matter what kind of business or industry you’re in, email campaigns should be a part of your marketing strategy.

Many companies still use email marketing to communicate with their customers. It is an effective technique, but the conversions are difficult to attain if you don’t have a clear strategy in place. For that reason, here are four common email marketing mistakes to avoid.

Choosing The Wrong Email Type

If you want your email to successfully convert a customer, you need to make sure it is the right type.

The type of email you use depends largely on your goal and the type of automation you select. If you choose the most efficient kind of automation, then that can make the difference between converting and losing a customer. The two broad types of automation are single email automation and an automated series with an average of three emails based on a specified trigger.

Although single email blasts are best for confirming newsletter subscriptions, they are ineffective at getting customers to participate in more meaningful ways. Conversions take time, effort, and perseverance.

Sending An Email At An Inconvenient Time

Timing is an important part of email marketing that is frequently overlooked. Because users receive so many emails per day, you must test and determine the optimum time for your audience to receive a message. If you send your emails during inconvenient times, it may get lost in a crowded inbox.

Check when a campaign is set to go live and double-check if any specials or offers stated in the email are still active, as well as any discount coupons. Another factor to consider is your audience’s time zone. So, make sure you can send the email during the time when they are most likely to be on their computer.

Not Mentioning A Call-To-Action

Even if your email has compelling copy, you still need to be clear about what you want your audience to do. Is it to purchase? Or do you want them to look at a variety of products? Or to find out more? You shouldn’t expect your audience to know what step to take without explicitly stating it. In fact, nearly 90% of ads without a clear CTA (call-to-action) do not end up converting.

A CTA is a button, text, or link that directs your audience to take a certain action. A call to action will capture customers’ attention with its colourful design, thoughtful placement, and persuasive language, urging them to click and engage with your message.

So, before you start composing your email, be sure you know what you are trying to accomplish. This could be increasing the number of views on your blog post or persuading your audience to buy a specific item. The structure and design of your email can then be focused on leading your reader to the ultimate action. Also, keep in mind that the CTA should be consistent throughout the email.

Not Segmenting And Personalizing Your Subscriber List And Emails

You are wasting a lot of money if you’re not segmenting your contacts based on their unique preferences. The objective of email marketing is to maintain close contact with your customers.

Customers don’t want a deluge of emails about things they don’t care about. They only want emails about products they’re interested in. You should also segment your email list into regular customers, infrequent customers, brand loyalists, and prospects.

Sending them personalized emails will also boost your organic engagement rates establishing a closer relationship with them. Personalization and segmentation are critical in determining whether your email marketing is a success or not.

The Bottom Line

Email marketing is still very effective; however, it is easy to do incorrectly. This is why the aforementioned subjects are the email marketing mistakes to avoid in your business. But keep in mind that making an email list takes time. Even if you avoid all email marketing mistakes, you won’t see results right away. But, if you are patient and keep developing your email marketing plan, you will get the results you want.

VR Advertising

The Exciting World Of VR Advertising

Virtual Reality is the new frontier for entertainment. Its use is increasing at a breakneck pace worldwide, and innovations are being made daily. But just as engineers are innovating on the platform, so are advertisers. People are using VR to expand their audience base and generate more leads. Therefore, there’s a high demand for VR advertising in Perth.

Facebook has decided to embrace this new technology by launching ‘metaverse,’ which aims to take virtual reality (VR) and augmented reality (AR) to new heights. The company also hinted that it was working on a number of projects aimed at bringing the metaverse to life. But what is the metaverse, and how might it affect how we use the Internet?

Let’s explore this question by looking at some VR solutions for enterprise.

What's the Difference Between VR and AR?

While AR and VR are commonly used interchangeably, they are not identical technologies. The term “augmented reality” refers to the melding of the digital and real worlds. Virtual images are superimposed over the real world as viewed through a camera or a digital device that supports AR.

By contrast, VR is wholly virtual – that is, digital images are not overlayed on real world ones. It involves wearing headsets that completely encompass your field of vision and make you feel like you are somewhere else.

Without any significant hurdles, AR applications may be quickly produced and deployed on smartphones. VR necessitates the creation of headgear programs and is far more difficult and expensive to produce and distribute.

Advantages of VR Advertising

Virtual reality technology has advanced tremendously in the past decade. Virtual reality is currently used in gaming and other industries such as education, engineering, tourism, and construction.

To reach millions of customers online, cutting edge businesses are adopting virtual reality in marketing and advertising. VR Advertising agencies may present products and services in a whole new way, thereby drawing in more clients.

Virtual reality (VR) may appear costly, but it can help a business achieve higher marketing ROI when adequately implemented.

Here are some benefits of the VR advertising

  • It introduces new products to the market with ease
  • It can traverse language barriers
  • Ad conversion rates are higher
  • Less competitive and more profitable ads

VR & Facebook

VR or virtual reality is a massive opportunity for businesses, especially for those looking to reach out to customers in a new way. Facebook has decided to seize this opportunity for online marketing. Facebook has changed itself to Meta for supporting different VR models and products. These include:

Horizon Home: The new VR-based experience that will act as a platform for hosting a user’s digital presence. To create a digital environment, many avatars would be able to interact in real-time.

Messenger Calls in VR: Meta will bring Messenger audio calls to a virtual reality-based experience later this year.

Ad Impact

We as a VR advertising agency in Perth are finding unique ways to reach out to customers with this exciting new platform. To get more related information, take a look at our website.

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5 Social Media Marketing Myths

Social media can be an incredible asset to your business. It can allow you to reach millions of potential customers all over the world. However, though social media is a powerful tool, it is one that is often misused by even sophisticated businesses. To help you avoid the most common mistakes, here are 5 widely believed social media marketing myths.

1. A Presence On Social Media Is Enough

A successful social media campaign requires more than just presence on a set of platforms. You can’t simply create Instagram, Facebook and YouTube pages and expect to attract an audience, even if you have an established business. You should constantly engage your customers and carefully analyze the traffic of your social posts.

You should post content on a regular schedule. It isn’t just about having an account on all social media platforms, but about making an account that reaches out to your customers.

2. Social Media Is All My Brand Needs

A brand and a business are tightly intertwined. Social media does help to boost your brand recognition by allowing you directly interact with your target audience. However, you need to couple this with other advertising mediums. You need outdoor campaigns, presentations, and maybe even direct mailers to make up the scaffolding of your brand.

3. Social Media Marketing is Free

Social media is free for the general public, but not for advertisers. There are some services that only become available for a fee. If you want to reach your audience, you will have to shell out for a paid campaign. With this service, you’ll be able to target your ideal audience and get a large number of views from potential customers. An example of this is customized Facebook branding, which easily draws the attention of prospective buyers.

4. More Fans Means More Sales

Size does not mean quality. You do want to reach a great many number of people in your social media campaigns, however you want to make sure that those you reach are interested in your business. For this reason, you should look to more than just people reached when judging the success of your campaign. Your brand must be visible not to everybody, but to the right kinds of people.

5. The More Hashtags The Better

Hashtags have taken social media by storm. Almost every platform is absolutely replete with this symbol. In fact, it’s practically impossible for someone who spends time on social media not to come across it every day.

Though they are popular, you need to be careful not to overload your posts with hashtags. Use them sparingly and try to use trending hashtags that are related to your product.

Perfect Your Campaign

At Ad Impact Advertising we have an experienced team of innovative digital marketing experts in Perth who will ensure that you only receive the best outcomes for your social media campaigns. Whether you are starting from scratch, or your current social media campaign just isn’t working, we will optimize your pages and make a durable and powerful social media campaign that reaches your audience. Get in touch with us to find out more.

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The Website Development Checklist

To have any success in the digital space, you need a great website. This can seem like an insurmountable task at first, and you’ll likely need the help of some professional web developers to do it properly.

When approaching this problem, it’s useful to keep a checklist to make sure you have the most important features of a website in place. To help you, here is a short checklist of what you need to do for website development.

Set Up A SSL & Secure The Domain

Get your domain name as soon as you can. If the domain name you desire is taken, there’s a good chance it won’t be available again. Due to domain hoarding, if you wait too long, your shortlist for domain names may become quite expensive.

SSL certificates should also be considered. Google now favors SSL certificates as a criterion for determining a website’s rank. Therefore, using an SSL on your site will provide it a much-needed boost. Furthermore, because most marketing websites do not yet utilize SSL, it can provide your site with a slight SEO advantage over competitors.

Set Up Good Storage & Hosting

You will need to set up web storage and hosting options for your files and scripts. It is common to code and deploy sites offline during the website design and development stage, such as on a staging site or a local host on another domain.

Almost immediately, you should set up your site hosting and storage options. Because your web hosting package must be large enough to fit your scripts and technology, this is extremely important. For example, if you are developing websites with Node.js, you will need a hosting plan to install and execute Node.js on the server.

Make Your Website SEO-Friendly

Your website will only be successful if it is search engine optimized. You should do your research, meaning try to learn as much as you can about search engine optimization and plan out your web development timeline accordingly. Take into account page speed, analytics, suitable meta tags, and other SEO features to exploit.

Make A List Of Scripts And Languages That You Want To Use

You will need to figure out the scripts and languages you will use to code the website based on the website’s needs. This also depends on the scripts or languages with which you are familiar — for example, if your JavaScript abilities are exceptional, you can rely on JS to get the job done. Similarly, if you are a frequent WordPress or Drupal user, PHP should be your preferred language.

Think About Any Additional Tools

There are a lot of great tools and services out there to help you improve your website and make the development process easier. For example, Mail Chimp or Mandrill are useful services if you need to regularly send emails to your clients or users.

Make a list of the criteria and duties your web design and development project requires, then create a shortlist of tools and services to meet those demands. You may reduce your workload and save time and effort by incorporating external tools and services into your web development workflow.

Plan For File Handling

Files make up the internet, and your website is no exception. Specific files will need to be accessible to the general public, while others may be hidden or only accessible to administrators.

So that you don’t have any security issues, make sure you take good care of file permissions. Also, make sure your files are appropriately named so that search engines can index images and other data. Also, don’t forget to include alt tags for your images.

Finally, restrict access to your core files with website access rules or file permissions to protect them from hackers.

Enhance Your Security

In web development, security settings are crucial. Your website will be exposed to hackers if you don’t have a strong security protection in place. Poor security procedures, such as improper file access rules, out-of-date software, irresponsible content management, or even badly built websites, compromise a countless number of websites daily. Make sure to handle all security aspects while preparing your web development checklist so that security issues don’t compromise your website.

Social Media

You’ll need to use a variety of social media channels to draw people’s attention to your website. By incorporating all key social media platforms into their web design, professional web developers make it simple for clients to start promoting their site on social media platforms right away. Having social network links on your website allows users to quickly reach your social media pages from the website, which helps to increase brand awareness.

XML Sitemaps

Creating and updating an XML sitemap regularly is also important from an SEO standpoint. No matter how appealing and responsive your website is, it will not be indexed by search engines without a sitemap. When search engine crawlers arrive at a website, the first thing they view is an XML sitemap. Without a sitemap, crawlers find it difficult to properly crawl a website, and the likelihood of your web pages being indexed drops dramatically.

Under The Hood

The technical component of your website is every bit as important as the aesthetic one. This checklist is not comprehensive, but it lays out some of the necessary technical features of a modern website. If the details seem a little too much to stomach, you can hire professional web developers in Perth to handle it for you. For more details, check to our website!

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4 Steps To Improve Your Website’s Page Speed

The internet has habituated users to lightning-fast load times. According to expert Perth web developers, a one-second delay in website load time results in 11% fewer page views, a 16% drop in customer satisfaction, and a 7% drop in conversions. Also, site load speed is one of the factors that Google uses to rank pages.

As websites get increasingly complicated and content-heavy, it’s critical to ensure that your site is optimized to decrease page load time. While many elements influence page load speed, many of which necessitate the assistance of a skilled web design and development Perth partner, there are a few simple modifications that can have a major impact on page load time. In this article, we’ll go over a few ways you can improve page load speed.

What Is Page Speed?

Page speed refers to how quickly content loads. Page speed is not to be confused with website speed, as it specifically refers to the time it takes for a given page to load.

As per the website development agency in Perth, page speed can be influenced by many factors. Here are a some of the more important ones:

  • How many images, videos, and other media assets there are on the page
  • What kind of themes and plugins you have on your site
  • Server-side scripts and the coding of your site (and the individual page)

All of these factors have an impact on the speed with which your pages load and, therefore, the user experience of your website.

How to Improve Page Speed

Choose A Hosting Option That’s Performance Oriented

The hosting company you choose has a significant impact on the performance of your website. This includes the page loading times. Accepting substandard hosting in exchange for a lower monthly charge is one of the worst blunders you can make.

Poor performance is frequently associated with low-cost hosting. This could be due to pooling resources across numerous websites on an overburdened server, putting a strain on your page load times. By contrast, performance-oriented hosting options offer a robust platform optimized for speed. These companies usually don’t provide shared hosting, so you won’t have to worry about other websites draining your resources.

Cache Your Web Pages

Caching is one of the most efficient strategies to make your web pages load faster. Caching saves copies of your site files on the server, reducing the amount of time it takes for the server to build and send a web page to a visitor’s browser.

By requiring the server to spend fewer resources to load a page, caching reduces the Time To the First Byte (TTFB). You can cache your web pages in a variety of ways. This is something that can be done at the server level, so your host will take care of it. Alternatively, you can install a caching plugin like W3 total cache, a free WordPress plugin that makes caching your web pages simple.

Reduce The Amount of HTTP Requests

Minimizing the number of HTTP requests a page makes massively reduces page load time. When someone visits a website, their browser sends a ping to the web server, asking for the files that make up the page’s content. The browser renders the content on the page after the server responds with the requested files. Every file that makes up the page’s content is sent as a separate HTTP request by the browser. The more files on a page, the more HTTP requests there are, and the longer it takes for your web page to load.

Optimize Images

Pictures make up a large portion of internet traffic, and image files are larger than HTML and CSS files, so they often take the slowest to load on a website. Fortunately, image optimization can lessen the time it takes for a picture to load. Many picture optimizers and image compressors are accessible for free online. They work by lowering the resolution, compressing the files, and changing their dimensions.

In A Nutshell

These are only a few of the strategies that may be utilized to speed up your site, but they’re some of the easiest to implement. By just using a few of these techniques, you should notice a significant improvement in your site’s speed and, as a result, the satisfaction of your customers.

Upgrading the loading speed of your website can be unmanageable and costly without professional guidance, which is why we recommend using our team for professional website design services in Perth.  We have years of experience establishing and developing sites for businesses around Australia.

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Top Advertising Agencies – 4 Things To Look For

Choosing an advertising agency is an important decision for your business. Many agencies have one area of expertise and are better suited towards certain industries. Some agencies are too expensive, and others don’t have the resources to scale their campaigns. It is important when choosing an agency that you find the one that can maximize the reach of your business.

In order to simplify the search for the right agency, we’ll go over some important factors to look for.

Background

It’s valuable for you to look at the recent history of an agency before agreeing to work with them. You should analyze their staff, client satisfaction and body of work. This helps you get a greater understanding of the type of business you’re working with.

While doing a background search, you also get to know whether the marketing agency is a full-service or specialized agency. This will tell you whether they can satisfy all your marketing needs, or if they are just focused on a narrow band of advertising.

Budget

Some agencies won’t take on clients of a certain size. Other agencies have fees that are too costly for small businesses. You should find out whether or not an agency is within your price range. You should also compare agencies service-for-service to determine whether or not their costs are reasonable. It’s not a perfect metric, because advertising is not a uniform product, but it will give you some idea of what you should expect to pay.

Expertise

Agencies are not equally well established. Some agencies are much more celebrated than others and have a litany of industry awards behind them. Try to look for agencies that have been distinguished for their quality of work.

It’s also important to determine what type of businesses the agency has worked for in the past. Do they have experience in dealing with your industry? If they do, what kinds of inroads were they able to make in their previous campaigns?

Management Skills

Is the agency able to deal with all of the complexities of your business? If you have a particularly big business, you need to be sure that your agency has the wherewithal to deal with your needs. You should be familiar with the managing director of the agency, and whether or not they have dealt with a large business in the past.

Choosing The Best Agency

The background, expertise, budget and management should be evaluated before choosing the marketing agency. You should ensure that the agency can market your business in the most effective way possible.

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A Guide To Media Buying And Planning Rates In Perth

So the radio ads are made, the TV ad has been produced, you’ve got some striking billboards ready to go, but there’s one little problem – where to you put them all?

Welcome to the world of media buying and planning.

Media buying and media planning is one of the most necessary, but potentially confusing parts of advertising your business. There are so many different mediums, all of which have a their own set of platforms, with their own time slots. It’s overwhelming to say the least.

Media in Perth

The thing that makes Perth unique as a city in terms of media, is that it is often used as a test market for brands that are looking to launch things nationally. That’s because it is a small city that is cost effective for companies to run ads, compared with larger cities like Sydney or Melbourne. 

TV

The way TV media is sold to advertisers, is through the “TARP” system. TARP stands for ‘Target Audience Rating Point’ and is represented by a number between 0 and 100. The number refers to the percentage of a target market that views a given program.

Let’s say that your target market is men aged 18-25. Now take a show like ‘Game of Thrones’, which has a TARP of 25. This means that 25% of men aged 18-25 watch Game of Thrones.

Shows with higher TARPs charge higher prices for advertising space, and shows with lower TARPs charge lower prices.

PERTH PRICE RANGE: From $200 – $3000 per spot*

RADIO

Radio media is priced according to when the peak listening times are for users. This is often known as BMAD, which stands for “Breakfast, Morning, Afternoon, Drive”. These are the key times that ads play on the radio. Ads can also be played in a variety of different ways on the platform, including:
  • Native advertising in news, traffic and weather reports (live read or recorded)
  • Promotions
  • Sponsorships (i.e. “this X was brought to you by…”)
  • Ad breaks
Radio ads can also be played on digital radio platforms such as Pandora and Spotify. This allows you to reach listeners on any device (mobile, desktop and in their cars) as well as measure impressions, plays and engagements with unprecedented accuracy.

PERTH PRICE RANGE: From $40 – $300 per spot*

OUTDOOR

Unlike radio and TV ads, outdoor ads rely on physical placement in order to be effective and are priced according the the amount of foot traffic that comes through the area. The different kinds of outdoor mediums include:

  • Billboard including large format poster
  • Transit advertising and wraps including taxis, buses, trains, trams, ferries, light rail, railway stations
  • Adshels
  • Street furniture including bus shelters, kiosks, telephone booths, street posters
  • Mobile Billboards
  • Airport Advertising including large format and carousel
  • Shopping center
  • Ambient advertising
  • Point of Sale

In Perth, outdoor advertising is like any other city, in that the price will vary according to where the ad is placed. For example – a billboard in Yagan Square is going to cost more than an adshel near a small IGA in South Perth.

PERTH PRICE RANGE: From $500 – $15000 per location*

ONLINE

Online advertising has exploded since 2010 and continues to grow with existing platforms explanding their services in addition to new platforms popping up all the time. While there are many platforms to talk about, we’re just going to focus on Facebook and display advertising.

Facebook

There was once a time where you could post free ads on Facebook and they would do pretty well. To cut a long story short, those days are over, however Facebook Paid Advertising presents new opportunites and better ways to reach customers than the previously popular organic methods of advertising on the platform.

Facebook is undoubtedly the most sophisticated advertising medium of the modern world, and its media placement capabilities are unlike anything else you’ll encounter in other mediums. 

Facebook allows you to buy “media” in the form of space in users’ newsfeeds. This means that when they are scrolling through their newsfeed, they will see your ad slipped in amongst posts from your friends and family. 

Some ads look almost exactly like something your friends would post, however You can tell if it’s an ad because it will have “Sponsored” in the post somewhere. 

 

Facebook is really brilliant because of the level of specificity you are able to employ in order to reach your target audience. You can target people by their location (down to the kilometre), their interests, their age, gender and more. This is something that is only possible due to the very personal nature of Facebook, and cannot be replicated by other mediums as of yet. 


Facebook media is priced according to the level of competition for the same target audience desired by other ad sets. For example, new home builders have a lot of competition, so many companies are trying to run ads to the same group of people for the same kind of product. This means that the cost per impression or cost per click is going to be higher than for another product like specialist gardening supplies (which only target very niche markets with little competition). 

PERTH PRICE RANGE: From $500 – $5000+ per week*

Display Advertising

Display advertising, also known as “banner ads” uses ad placement on third-party websites to market your business.

Display advertising is priced according to the number of impressions you want it to make.

PERTH PRICE RANGE: From $300 – $5000+ per week*

How Should You Go About Buying Media?

If you haven’t noticed already, media buying (and planning) can be very complex. To really get the most out of your media, you need to contact a media buying agency or an advertising agency that does media buying, rather than trying to do it yourself or going directly to the station.

There are three reasons for this:

  • Discounted Rates – Radio stations, TV stations and outdoor media (and basically any company that deals in selling media space) have special relationships with advertising and media buying and planning agencies. They have special discounted rates for media, which cannot be given to the public. This will almost always save you thousands in media costs. 
     
  • Your Ad Will Get The Best Placement –An advertising or media buying agency has no affiliation with one medium over another. They don’t care if they use one radio station instead of another one, and it makes no difference if they use channel 7, 9 or 10. What doesmake a difference is the success of your ad. Agencies count on the success of your ad for their own success, so they have vested interest in ensuring that your ad helps you grow your business. This means that they are always going for the option that gives you’re the best chance at success.
     
  • Experience – Any agency worth it’s salt has been buying and planning media for a long time, and they know what they’re doing. They understand the often complicated nature of the industry and how to navigate and negotiate the best deals for you. Buying media is an investment, so you want the best guidance possible to endsure that you get returns that are worth it. 

What To Avoid In Perth

The truth is that in Perth, there are some ‘less than ideal’ offers out there for media (to put it nicely). I have often seen deals that look like this:

Yikes.

Deals like this seem a little bit too good to be true…because they are. Media deals are sold in a very alluring way for dirt cheap, without telling you that it’s really not going to do anything for your business in the long run (or potentially even the short run).

While you receive “30 spots a week”, the reality is that they are often played at strange times (like 4am on a weekday), played on shows that have very few viewers, and reach people who most likely are not your target audience. 

This ends up being a massive waste of money that reall achieves nothing. My advice would be to just ignore offers that seem too good to be true. 

Good luck! 

*Disclaimer – all rates provided are a rough guide only.

Radio Station Breakdowns

A Breakdown Of Advertising On Perth Radio Stations

Are you looking to do some radio advertising? Great! Radio is an amazingly powerful medium that allows you to connect with a wide variety of audiences. For almost a whole century, radio has been going strong and it has managed to stand the test of time for good reason.

Once you’ve decided to start advertising on radio, the key question becomes “what station/s will I advertise on?” This is a potentially overwhelming question to ask. In Perth, there are quite a few different radio stations, all with their own audiences.

Choosing the right radio station(s) to advertise on can be a tricky thing to do. Ultimately, you want to choose the ones that are going to sync up well with your target audience and give you the best chance of getting you some business. All radio stations attract a different audience to one another, so the real challenge is knowing which radio stations attract which people.

Thankfully for you, we’ve done this job for you. We wanted to give you a snapshot of the demographics of the various radio stations in Perth.

92.9 Triple M

Triple M is largely a younger station; it’s all about rock, sport and comedy. In terms of demographics, they are listened to disproportionately by Gen X males. They have syndicated network programmes from 3pm, and are an alternate station for AFL coverage.

Because of this, they are a great station for advertising products/services for a younger audience. You will often find Triple M playing a lot of advertisements for nightclubs (for the young adults), but also ads targeted to school kids.

6PR

6PR is a commercial news talk station. They have a strong interactive relationship  with their listeners, and are made up mainly of people over 40. They have a slight male skew (56%).

The station is home to several special interest shows, with topics varying from boating, diving, fishing, gardening, life, technology, wellness, finance and sport. Its most popular show is “Sportsday” and runs daily from 6pm to 8pm, and is the only program syndicated from the east coast.

6IX

6IX runs the forever classics; hits from the 60’s, 70’s and 80’s. The station has a slightly older appeal, and is comprised of listeners from 50-69. It has a very slight male skew (51%) and has arguably the most loyal listeners of any station, with the audience tuning in at just over 10 hours per week.

NOVA 93.7

Nova is centered around playing local hits along with a selection of throwbacks. It’s a station with wide appeal, with syndicated shows playing from 4pm Monday to Friday and local shows playing from 5am to 4pm.

Nova is an interesting station in the sense that it has a very clearly defined demographic. It consists of 33% of the 10-17 year old market and 23% of the 18-24 year old market. This means that over 50% of people under the age of 24 who listen to the radio, listen to NOVA.

If this age range is your target audience, then NOVA is definitely a good station to advertise on.

MIX 94.5

Mix 94.5 is about hearing the hits you love along with the ones you forgot you loved. As a mix station, 94.5 has managed to live up to its name not just in music, but in demographical spread as well. They are well known for their RnB Fridays.

It has a fairly consistent spread across all of the age ranges. Approximately about 15% of every age group (from 10-65) that listened to the radio, listened to 94.5. They have a particular appeal to females from the ages of 30-54.

This makes MIX a great all-rounder station for advertising. It might not be the most specific, but it is a good station to add into the mix (pun intended) when running a campaign on various stations.

96FM

96FM is the first station to launch in Perth over 40 years ago. It plays mainly contemporary/classic rock, and has syndicated network programmes from 5pm Monday to Friday.

The majority of 96FM’s listeners sit in the 18-54 markets. The station’s appeal is to those over 25, and paticularly to those over 35. They have a pretty even foothold (about 15%) of the listeners in every demographic echelon, and have a male skew of about 53%.

Their promotions range from young adult based events, such as nightclubs to older events like wine bar vouchers.

This station is great for those looking for the ‘meat’ of the adult market.

Spotify

Spotify is the number one music streaming service in the world, with 365 million active users worldwide, and approximately 8 million Australians using it. The average customer spends 25 hours a month streaming music on Spotify. While Spotify is not limited to Perth only, we thought it was still worth mentioning as a viable radio advertising option.

Spotify allows you to pick your audience based on age, gender, location, activity and musical taste, selecting whether to opt for mobile, desktop or both. 

You have the flexibility to set your own budget and campaign dates, with access to Spotify’s insights feature to track the campaigns success.

Check out our other blog posts on radio:

A Guide To Radio Promotions

How To Create Retail Ads For Radio

Radio Marketing Tips For Small Business Success

How To Generate Leads With Radio Advertising

Factors Affecting Radio Advertising Rates

If you would like to obtain a guide for radio media and production costs in Perth, then download our Checklist below:

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A Guide To Billboard Advertising Costs In Perth

A Guide To Billboard Advertising Costs In Perth

Potentially one of the oldest forms of advertising, billboards truly have a unique effect. They are big, bold and in-your-face and, when placed correctly, cannot be ignored. As an business owner, there’s something special about having your brand plastered up high for the world to see. 

  • 78% of Australians notice Outdoor Advertising each month.
  • 74% of Australians see Billboards every day, several times a week.
  • 46% of people believe Billboards bring new products to their attention.
  • 88% of Australians say brands on billboards stand out.

If you’re thinking about creating a billboard in Perth for your business, then you’ve come to the right blog. We’ll help you navigate the billboard world and understand what costs are involved.

But, before we get to billboard prices, we need to understand what factors are the main influences. 

Location

The simple rule of billboards (and all advertising in general) is:

More eyes = more costs

This means that in order to show your billboard in higher trafficked areas (e.g. the digital billboard in Yagan Square), you’re going to have to pay more. The opposite is true for lower trafficked areas.

Now, there is nothing wrong with smaller-scale billboards (or adshels). When placed in the correct areas, they can still have an effect for a fraction of the cost.

Size

Billboard size will affect the cost of billboard installation in Perth. Smaller billboards like Commute Live (formerly Adshel) will be much more cost effective than a large billboard on the Mitchell Freeway.

Billboard Design

Creating a design for your billboard is a step that shouldn’t be rushed. Your billboard needs to be bold, and also convey information succinctly. 

Because when people drive by in their cars, they don’t have a lot of time to take in your billboard. That’s why the message needs to be straight to the point.

In addition to this, your billboard has to look professional. A design agency can help you create a billboard that will get your message across in the most effective way. 

You could also potentially get a cheaper design by designing it yourself. However, we don’t recommend this as there is a delicate balance of space and content that needs to be achieved in order for the billboard to be effective. This can be tricky to achieve if you don’t have experience in design. 

Length of Time

The amount of time your billboard stays up will influence your costs. Whether it is one week or 1 month, the costs will vary. However, it is possible to get better deals if you book for a longer period of time (buying in ‘bulk’).

Prices

Billboards (6m x 3m) (4-week duration) – From $1000 and up*

Bus Backs (4-week duration) – From $7000 and up*

SuperSites (12.66m x 3.55m) (4-week duration) – From $7000 and up*

*Prices are indicative only. There are many factors that can affect the price of a billboard campaign, and it is best to contact us to get a more accurate number for your requirements.

Moving Forward

If you want to do some billboard advertising in Perth we recommend that you first meet with an agency to discuss your options. Billboards can be a tricky world to navigate and if you’re going to spend money, you want the best return on your investment.