Small business marketing requires a slightly different approach compared to marketing for bigger businesses. If you own a small business, you most likely require advertisement ideas suited to a smaller budget.
For these reasons, Radio is very well suited medium when marketing for small businesses. Radio can be more cost effective than other forms of media, and with a plethora of stations, it makes reaching your target audience much easier.
So let’s get into it! Here are our tips Radio marketing tips for small business success.
TIP 1: Use the ‘Local’ angle to your advantage
The fact that you are a small local business is something that can be used as a great selling point. What big businesses gain in wide reach they often lose in local specialisation, and you should use this to your advantage.
For example if your company builds woodfire ovens in Cockburn, the fact that you are located in Cockburn is a great benefit to the residents of Cockburn and surrounding areas. Make it a point that you are a trusted business in the area, and locals will see you as such.
TIP 2: Emphasize that you are a specialist in a certain area of your industry
When marketing a small business, a way to set yourself apart from other businesses (both big and small) is by emphasising the things that you specialise in. You might focus on the speed of your delivery, or the quality of your customer service, or that you perform a service that no other company can perform.
This tip goes beyond just a tactic for Radio, but also as something that should be part of your entire small business marketing plan as it is something you should always consider when you advertise your business.
Now just a point we want to touch on in relation to this – We are not advocating that you outright lie and make it seem like you specialise in some area when you do not. But if you do a certain aspect very well, then make sure people know.
TIP 3: Get your ads played on the right station at the right times
It is important to find the right stations when trying to market your radio ads. Especially if you are going with a local focus, you want to make sure that your ads are reaching the right people.
This comes down to understanding your target audience. Ask yourself questions like,
An advertising agency or media buyer can help you with these kinds of questions, as they have experience in this area. They understand the demographics of different radio stations and what setup would be best for your marketing plan.
We hope these tips help you learn how to promote your business through Radio in a simple, budget-friendly way.
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