TV Advertising is the number one medium when it comes to influencing purchasing decisions. This makes it an incredibly powerful form of Advertising, especially considering that Australians watch nearly 3 hours of TV per day on average (Neilsen).
Time and time again, studies reveal that TV is the number one influencer on purchasing decisions in advertising. Part of that is because a strong TV campaign combines both audio and visual elements to emotionally connect with viewers as opposed to just one or the other.
When it comes to creating your TV ad, the quality that really differentiates us from other businesses is our Integrated Approach. Using our Integrated Approach, we design your TV advertisements based on the core message that your business is trying to communicate to your target audience.
We take into account how the TV advertisements could extend to print advertising, radio advertising and more. We aim to create TV ideas that are malleable and transferrable across all mediums, so your message is reinforced no matter how your customers choose to interact with your brand.
In addition to the production of the commercial/s, we can also assist with media buying and planning (getting the ad/s on air). Our media buying and planning experts can create a media schedule that ensures your ad gets in front of the right eyes, and negotioate the best price available from the TV stations.
The slogan we created for first homebuilder 'WOW Homes' was “You’ll Always Remember Your First”. This slogan highlighted the fact that WOW Homes was both a specialist in first home building and the importance of building your first home the right way (because it's something you'll never forget).
We showcased this message along with the powerful “Triple The Grant” offer from WOW via a fresh and fun TV commercial. With the help of an incredibly cute baby, the TVC showed viewers how they’ll ‘always remember their first’ home with WOW Homes.
The TV ad was very successful for WOW Homes, and helped them to achieve record-breaking sales.
Midalia Steel stocks the largest range of steel in Western Australia. We were tasked with communicating this message in an entertaining and memorable way.
While Midalia Steel has a wide target audience, the rural sector makes up a significant portion of this, so the TVC had to appeal to this market. Bikes and motocross are an intrinsic part of life in the farm, so creating the theme was a natural decision.
Keeping the main message front and centre was of course essential, as was getting their lovable mascot 'Bruce' to play the starring role. Once we had these elements in place, it was just a matter of taking the (creative) leap. Literally!
Rhino Water Tanks gets its name from the tough, sturdy Rhinoceros, which also represents the company in its Logo. It’s a good fit because Rhino Water Tanks use specially made reinforced Tank Liners. These Food-Grade Polyethylene Liners are the safest and best way to keep rainwater fresh and taste-free. They are tough and strong just the way a Rhino is. With this in mind, Brutus the Rhino needed to be the star of the TV commercial.
We develop creative campaigns that communicate a consistent key 'umbrella' message to your customers via any medium deemed relevant, both above and below the line.
"Ad Impact’s integrated approach has been extremely important, from the redesign of our logo through to our television commercial and website, by providing a seamless consistent brand message through all the different touch points of our business".
"It's a pleasure to work with an agency which not only understands our brand, but also adds value through their pro-active creative ideas. Their responsiveness, implementation and professionalism far exceed industry norms and even my own expectations".