Grow Your business with tV advertising

TV Advertising is the number one medium when it comes to influencing purchasing decisions. This makes it an incredibly powerful form of Advertising, especially considering that Australians watch nearly 3 hours of TV per day on average (Neilsen). We're an advertising agency Perth that can help you succeed with TV.

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TV Advertising Agency

Time and time again, studies reveal that TV is the number one influencer on purchasing decisions in advertising. Part of that is because a strong TV campaign combines both audio and visual elements to emotionally connect with viewers as opposed to just one or the other.

When it comes to creating your TV ad, the quality that really differentiates us from other businesses is our Integrated Approach. Using our Integrated Approach, we design your TV advertisements based on the core message that your business is trying to communicate to your target audience. 

We take into account how the TV advertisements could extend to print advertising, radio advertising and more. We aim to create TV ideas that are malleable and transferrable across all mediums, so your message is reinforced no matter how your customers choose to interact with your brand.

In addition to the production of the commercial/s, our creative agency Perth can also assist with media buying and planning (getting the ad/s on air). Our media buying and planning experts can create a media schedule that ensures your ad gets in front of the right eyes, and negotioate the best price available from the TV stations.

WOW HOMES

The slogan we created for first homebuilder 'WOW Homes' was “You’ll Always Remember Your First”. This slogan highlighted the fact that WOW Homes was both a specialist in first home building and the importance of building your first home the right way (because it's something you'll never forget).

We showcased this message along with the powerful “Triple The Grant” offer from WOW via a fresh and fun TV commercial. With the help of an incredibly cute baby, the TVC showed viewers how they’ll ‘always remember their first’ home with WOW Homes.

The TV ad was very successful for WOW Homes, and helped them to achieve record-breaking sales.

MIDALIA STEEL

Midalia Steel stocks the largest range of steel in Western Australia. We were tasked with communicating this message in an entertaining and memorable way.

While Midalia Steel has a wide target audience, the rural sector makes up a significant portion of this, so the TVC had to appeal to this market. Bikes and motocross are an intrinsic part of life in the farm, so creating the theme was a natural decision.

Keeping the main message front and centre was of course essential, as was getting their lovable mascot 'Bruce' to play the starring role. Once we had these elements in place, it was just a matter of taking the (creative) leap. Literally!

Why is TV Advertising a good investment?

Advertising on TV is one of the most effective advertising methods. It’s an investment with a high likelihood of success if done well. The massive reach of TV does wonders to attract new customers and clients. TV even acts to compliment digital advertising by driving traffic towards online campaigns.

Advertising on TV and its several advantages:

  • • TV advertising has a larger reach than most local newspapers and radio stations.
  • • Advertising on TV lets you reach viewers when they are most attentive.
  • • TV advertising benefits from letting your customers see your product in action.
  • • TV is statistically the medium most likely to drive sales.

Need More Than Just TV Advertising?

We Are A Full Service
Advertising And Digital Agency

We develop creative campaigns that communicate a consistent key 'umbrella' message to your customers via any medium deemed relevant, both above and below the line.

Web Design, SEO, TV Advertising, Radio Advertising, Branding, Outdoor Advertising, Social Media Marketing, Online Marketing, Press, Media Planning & Buying

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Client Testimonials

"Ad Impact’s integrated approach has been extremely important, from the redesign of our logo through to our television commercial and website, by providing a seamless consistent brand message through all the different touch points of our business".

Duane Crombie CEO - Rhino Water Tanks
Ad Impact Advertising 5/5 star rating from clients on Google
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"It's a pleasure to work with an agency which not only understands our brand, but also adds value through their pro-active creative ideas. Their responsiveness, implementation and professionalism far exceed industry norms and even my own expectations".

Kevin Hume Marketing Manager - Midalia Steel
Ad Impact Advertising 5/5 star rating from clients on Google
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TV Advertising FAQs

The cost per thousand impressions (CPM) is found by multiplying the total media cost by 1000, and dividing the resultant value by the total number of impressions.
Information and data gleaned from official sources, plus the use of our own analytical software equips Ad Impact with the research that is needed to accurately analyse the effectiveness of a TV advertising campaign. From relevant statistics, our team develops comprehensive TV advertising campaign reports, sector analysis and competitor analysis. We also look at the most important indicator for advertising success: sales and lead data.

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