Adwords is now Google’s main source of revenue. In 2019 alone, Google raked in over 100 billion dollars in Adwords money. It is fair to say that most businesses, from local to international, rely on this platform in order to be noticed by consumers. It is ...
A Guide To Radio Promotions
We’ve all had that moment as a child (and even as adults) where we were listening to the radio and suddenly heard that there was a competition being announced. If we called in at the right time, or if we entered our details online we would have the chance ...
3 Things You Should Know About Radio Advertising
With Radio advertising still being one of the strongest mediums out there for connecting with your customers. We want you to get more from your next campaign, so we’ve compiled a list of some things you need to know about radio advertising. Vo ...
How To Create Retail Ads For Radio
If you're a retailer who's been thinking about advertising on radio, or have already been advertising on radio for some time, you may have considered using radio to promote your products.Radio retail campaigns promote something specific about your busines ...
How Consumers Want To Engage With Social Media Brands
Analysing consumer behaviour on social media is like drinking from a fire hose. There is so much information to absorb, that it can at times feel counter productive to even look at it. But from every data set, trends emerge, and we now have a pretty good ...
How To Build An Online Brand
In January 2019, the Yellow Pages made the decision to go completely digital, and discontinued printing its business directories in the UK. This is relevant in part because it signified the end of a 51-year run of printing, but more so because it represen ...
A Snapshot Of Christmas Advertising
Tis’ the season!Merry Christmas!Happy Holidays!Okay now that’s out of the way, let’s get on with the blog.Every year, the Christmas season seems to begin earlier than the last. Even as early as mid-October we are seeing advertisements for Christmas gifts ...
Why TV Advertising Is More Effective Than Ever
In 2019, for the first time ever, the majority of global ad spending was digital. 50.1% of total media ad spending is now for online advertisements, which add up to over $330 billion. This trend is expected to only continue, as the number of dollars spent ...
How Much Does A Website Cost?
Well we can’t actually tell you outright. Websites vary so much in their composition, both in their size and their content, that it’s impossible to give you an estimate from no data. There are however trends in pricing, and estimates can be made if you k ...
Tips For Effective Logo Design
https://www.adimpact.com.au/blog/3-ways-to-improve-your-logo When asked to picture the original Apple logo, most early adopters will think of the rainbow coloured rendition of Apple’s current design. However, there exists another logo – one from 1976 – t ...