In 1962, Mortein released its seminal “Louie The Fly” advertising campaign. This was not the public’s first exposure to the product, as the brand had already existed for several years, and had even been marketed through television. Moreover, it was not ev ...
Psychology has often been castigated as a softer science. As it is not as easily subject to predictive validity and verification as some of the “hard sciences” many of its resultant inferences have been met with a degree of skepticism. However, if there i ...
As a thought experiment, reflect for a moment on the amount of advertising consumed throughout your lifetime. I don’t mean in one dimension either. Not advertising present solely in TV, radio, newspapers, billboards and the like. Rather, consider every in ...
In 2014, Amazon decided to venture out into the business of smart speakers with its creation of Alexa. The device was itself not unprecedented, as a similar technology had already been experimented with earlier in Apple’s Siri. Last year, Google threw its ...
Facebook, in the wake of the Cambridge Analytica scandal, has undergone a severely tumultuous period. Within the span of one week, stocks plummeted by almost $50 billion, advertisers were stripped from the platform and users threatened boycotts. Now, give ...
When asked to think of examples of advertising, younger generations will likely speak of TV ads, YouTube clips, Google Adwords and email promotions. As more and more of our lives have moved toward a digital environment, we involuntarily adopt a greater as ...
Increasing your Facebook engagement can appear to be overwhelming if you are new to Facebook advertising. However, it is surmountable if you take time figuring out how best to keep individuals engaged and intrigued by your content. What is Facebook E ...
Though all exponential growth curves have to flatten out eventually, it seems Facebook is far from reaching its critical limit. With nearly one quarter of the world’s population engaged with the platform, it has simultaneously become the news source, info ...
It is almost a natural outcome for the blogs of a business to exist in a self-contained vacuum. Many businesses do not tether their writing to a central ethos, and instead merely write for the sake of content creation. The content and style of a blog shou ...
As of March 2018, YouTube analytics report that over 3.5 billions hours of video is viewed each month. This confluence of digitally distributed information is an ever-expanding trend, as it is projected that by 2019, over 80% of the content consumed onlin ...
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