Creating a landing page that converts is a difficult task. Lead generation is continually developing and with it, so is what comprises a successful landing page. Here are our 3 ways to optimize your landing page. 1. Revamp Your Call To Action Rem ...
So, you’re looking to advertise on radio. First of all, great choice! Radio is an amazing medium that has truly stood the test of time. Advertising on radio is exciting for a number of reasons. For one, the medium is audio-only, which forces the ad to be ...
Chatbots are getting more and more popular as businesses employ them to help their customers with service issues. With this in mind, it’s important to make sure that your bot is optimised for your audience. That’s why today we’re goi ...
There was a time, not too long ago, when Facebook felt a little bit like a local farmer’s market. It was filled with a decent number of customers, with humble little stalls owned by regular people selling their goods. If one of the stall owners decided to ...
In the early 1990s, computer scientists at IBM attempted to create a machine capable of only a single function.  It was not in a field with mass-market appeal, or even one that would generate substantial revenue. Rather, the machine was constructed to pla ...
The rise of digital has, in many ways, made people doubt the relevance of TV advertising. While digital has definitely seen a massive growth, is this really true? Let’s find out! TV Still Dominates Despite the hype about online video, TV still ta ...
Corporate videos are all the rage. With the rise in digital technology and social media, they are also cheaper and better-made than ever before. This makes them a perfect tool for promoting your business and letting your customers know what you do and wha ...
In case you have been in a coma for 30 years, digital advertising is kind of a big deal. Currently, internet advertising takes up approximately 54% percent of the market in Australia (Sydney Morning Herald). As digital advertising continues to grow, it’s ...
The birth of the oral tradition, after many thousands of years of refinement, gave rise to its successor, the written word. Similarly, after nearly 100 years of development, photography birthed film as a means of communication. For every medium, there exi ...
For a successful business, it is natural to continue with whatever is working. Far from jettisoning entire business models, there is often reluctance to change even vestigial components of a highly functional system. Of course, this attitude lends itself ...
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