Humour is a tool that has been used since the dawn of advertising’s conception. People love things that are funny and we are naturally attracted to humour. The funny person at the party is always the one that has people gathered around them listening. Hum ...
There are many great examples of billboard advertising worldwide, but one that captured a lot of media attention was when Audi ran an outdoor campaign that was constructed on a busy highway promoting the Audi A4, with a headline that read "Your move, BMW" ...
At the heart of it, all advertising is about generating leads. Whether you are promoting on Radio, Television, Online or Print, ultimately you are employing lead generation strategies by influencing your target audience. However, the word ‘lead’ or ‘lead ...
Radio advertising is a big favorite amongst business owners because it is affordable and effective. However for those that want to reduce costs even further, there are definitely ways of doing so.Write It YourselfCharging a writer to create an advertiseme ...
The Headline.It ties all of the visual concepts of the piece together, making sense of an incomplete idea. But it can also stand alone; the very thing draws people into looking at the ad in first place. In a world where everyone is fighting for the reader ...
Choosing the right medium to advertise on can be one of the most difficult things about the advertising process. Once you’ve settled on a budget you need to decide where to invest your advertising dollars. “Do I spend it on online advertising? Print? Radi ...
Back in 2011, Dominos Pizza released its now legendary “Show Us Your Pizza” campaign. The campaign was a response to the misleading advertising that had angered customers worldwide. Expecting to receive a delicious, picturesque pizza as shown in the comme ...
Small business marketing requires a slightly different approach compared to marketing for bigger businesses. If you own a small business, you most likely require advertisement ideas suited to a smaller budget.For these reasons, Radio is very well suited m ...
As people who work in Advertising, we constantly get asked the same question.“What makes a good TV Advertisement?”This question is tricky, because there isn’t really a clear-cut answer. TV Ads are good for a variety of reasons. Some are good because they ...
The beauty of branding is that it isn’t about selling, but connecting. It’s a way to build trust with your customers and let them know what kindof business you are. While branding ads also tell people whatit is you do, it’s more about leaving a good impre ...
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