Yep.I know.I get it.Another article about branding? Really? I understand. The word “branding” has been the Poster-boy for consumerism, business and marketing gurus since it’s conception. We all know that branding is an important part of business, and it p ...
What Makes A Successful Viral Video?
What makes a successful viral video?In 2012, online video advertising touched a reported $3.2 billion andby 2013 this number is expected to increase by as much as 29% to touch$4 billion. Clearly, online video advertising is set for significant growthand g ...
3D Printing: An Idea Whose Time Has Come?
Just recently the media was buzzing with news that Cornell University researchers had managed to create a replacement ear using a 3D printer and injections of living cells. It was the latest achievement in a long line of breakthroughs in 3D printing. Sudd ...
Ad Impact Advertising – 25th Year Anniversary
This is a milestone year for Ad Impact. 2013 marks our 25th Anniversary and as we reflect on 2 1/2 decades of experience and success for our clients, we also look to the future. With a range of media channels opening up and social marketing coming of age, ...
Responsive Web Design: Optimise Your Website For Multiple Devices
The current landscapeAccording to Google, more than half of the Australian population now own a smartphone. To be precise, 52% in the first quarter of 2012 up from only 37% during the same time last year. In the same vein, 15% of Australian households now ...
The 5 Key Steps To Social Media Success
Amongst the ever-growing social media world, there are still 3 sites that reign king. Facebook, Twitter and Youtube are now more commonly known in social media vernacular as “The Big 3”, and should be the main targets for current social media planning. We ...
The Myths About Social Media
Myth #1 – Social media is about the conversation It is very crucial for social media to stir conversation between the brand and customers, but this cannot be the ultimate goal. Conversation should purely be a way to nourish higher-level goals such as ...
When It Comes To Mobile Delivery Channels, Old Is Gold. But Only For The Moment.
If you had to pick the three main mobile delivery channels of 2011, chances are, Apps would top your list. And how wrong you would be.According to Forrester’s 2011 Mobile Channel Strategy Overview, mobile websites take the number 1 spot. Their survey of e ...
When It Comes To Retail Sales, The Action Is Online. But The Dollars Aren’t.
If you’ve spent the last year clicking away at that Buy button, then The NAB Online Retail Sales Index figures should come as no surprise. The Index makes for interesting reading and points to what could be a growing trend in the years to come. Online ret ...
The Winner Of This Popularity Contest Isn’t On Television. It Is The Television.
Given the surge in media options you’d think the good old television was losing its appeal. But the numbers show otherwise. It’s still clearly our entertainment of choice. The Deloitte “State of the Media Democracy Survey” has some very flattering things ...