Are you looking to do some radio advertising? Great! Radio is an amazingly powerful medium that allows you to connect with a wide variety of audiences. For almost a whole century, radio has been going strong and it has managed to stand the test of time fo ...
How To Generate Leads With Radio Advertising
At the heart of it, all advertising is about generating leads. Whether you are promoting on Radio, Television, Online or Print, ultimately you are employing lead generation strategies by influencing your target audience. However, the word ‘lead’ or ‘lead ...
How To Reduce Radio Advertising Costs
Radio advertising is a big favorite amongst business owners because it is affordable and effective. However for those that want to reduce costs even further, there are definitely ways of doing so.Write It YourselfCharging a writer to create an advertiseme ...
Is Radio Advertising The Best Form Of Advertising?
Choosing the right medium to advertise on can be one of the most difficult things about the advertising process. Once you’ve settled on a budget you need to decide where to invest your advertising dollars. “Do I spend it on online advertising? Print? Radi ...
Radio Marketing Tips For Small Business Success
Small business marketing requires a slightly different approach compared to marketing for bigger businesses. If you own a small business, you most likely require advertisement ideas suited to a smaller budget.For these reasons, Radio is very well suited m ...
The Benefits Of Branding With Radio
The beauty of branding is that it isn’t about selling, but connecting. It’s a way to build trust with your customers and let them know what kindof business you are. While branding ads also tell people whatit is you do, it’s more about leaving a good impre ...
A Guide To Radio Promotions
We’ve all had that moment as a child (and even as adults) where we were listening to the radio and suddenly heard that there was a competition being announced. If we called in at the right time, or if we entered our details online we would have the chance ...
3 Things You Should Know About Radio Advertising
With Radio advertising still being one of the strongest mediums out there for connecting with your customers. We want you to get more from your next campaign, so we’ve compiled a list of some things you need to know about radio advertising. Vo ...
How To Create Retail Ads For Radio
If you're a retailer who's been thinking about advertising on radio, or have already been advertising on radio for some time, you may have considered using radio to promote your products.Radio retail campaigns promote something specific about your busines ...
Does Radio Advertising Actually Work?
In 1940, 80% of Australians had a radio in the household. To put that into perspective, today, around 70% of Australians are monthly active users on Facebook. At the height of its popularity, radio was in a unique position, as there was no serious competi ...