Car Radio

The Benefits Of Branding With Radio

The beauty of branding is that it isn’t about selling, but connecting. It’s a way to build trust with your customers and let them know what kindof business you are. While branding ads also tell people whatit is you do, it’s more about leaving a good impre ...

Digital Promotions

A Guide To Radio Promotions

We’ve all had that moment as a child (and even as adults) where we were listening to the radio and suddenly heard that there was a competition being announced. If we called in at the right time, or if we entered our details online we would have the chance ...

Copy Tag

How To Create Retail Ads For Radio

If you're a retailer who's been thinking about advertising on radio, or have already been advertising on radio for some time, you may have considered using radio to promote your products.Radio retail campaigns promote something specific about your busines ...

Microphone

Does Radio Advertising Actually Work?

In 1940, 80% of Australians had a radio in the household. To put that into perspective, today, around 70% of Australians are monthly active users on Facebook. At the height of its popularity, radio was in a unique position, as there was no serious competi ...