In Part 1 of this Blog we defined what online marketing is, what it covers and how best to approach it, i.e. the right strategy to tie it all together. In Part 2 we will look at the individual components that make up online marketing. Many of these are te ...
One of the most common terms in marketing today is "Online Marketing". It's part of every marketing mix and no communication plan is complete without it. Yet, it seems to mean different things to different people. The more people you ask, the more definit ...
In the age of shiny new social media marketing platforms, the good old blog is often overlooked as a marketing tool. Yet, if done right a blog can become the single biggest tool for your marketing and business success. If your business isn’t blogging yet ...
You don’t have to be in IT to have heard the term “Cloud Computing”. In fact, chances are you’re already using it in some form. Cloud Computing has truly come of age and its impact can be felt across businesses and departments. For those of us in Marketin ...
So you’ve got a killer viral video. But can anyone find it? You’ve just created what you’re sure is the next big viral video and it’s all set to top the YouTube charts. It’s got a horse-dancing pop star, a bleating goat and a cute kitten. How could it ...
What makes a successful viral video?In 2012, online video advertising touched a reported $3.2 billion andby 2013 this number is expected to increase by as much as 29% to touch$4 billion. Clearly, online video advertising is set for significant growthand g ...
If you had to pick the three main mobile delivery channels of 2011, chances are, Apps would top your list. And how wrong you would be.According to Forrester’s 2011 Mobile Channel Strategy Overview, mobile websites take the number 1 spot. Their survey of e ...
If you’ve spent the last year clicking away at that Buy button, then The NAB Online Retail Sales Index figures should come as no surprise. The Index makes for interesting reading and points to what could be a growing trend in the years to come. Online ret ...
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