Posts tagged: Google Ads

Much like guerrilla warfare, which uses atypical tactics in order to combat the enemy, Guerrilla Marketing uses atypical tactics to engage the target audience. Guerrilla Marketing comes in a variety of different forms. It can creatively weave its way into ...

Market Research is a valuable and important tool for cultivating business growth. The information it provides can act as a useful guide in the decision-making process for a business. The basis of market research is to identify and solve problems within a ...

Integrated marketing is a holistic approach to communicating your marketing message. It’s making sure that you are delivering a consistent message across all your marketing efforts, both on and offline. It goes far beyond just putting a common tagline acr ...

One of the best ways to engage current customers and win new ones is through a tried and tested marketing channel such as Event Marketing. Event Marketing involves face-to-face contact between companies and their customers at special events like trade sho ...

Coupon marketing has been an advertising staple for a very long time. However years ago the word ‘coupon’ stirred images of cutting dotted lines in the newspaper and magazines. This style still exists but the coupon world has moved on in a significant way ...

What is it? SMS marketing is a form of marketing that involves sending deals, promotions or important business information to customers directly via text messages.SMS marketing is different to other marketing campaigns due to the fact that customers h ...

If your business has been in operation for a some time now, it would be safe to assume that a portion of your customers are now loyal to your business. In the context of your marketing strategy, this information becomes important when you reach the point ...

It seems like just yesterday when YouTube ads were non-existent. In the yester-year of ad-free videos we would just click frivolously from video to video, with no interruption halting our web experience.But, those days are long gone and video marketers ar ...

Recently the Australian Federal Court awarded the Corby family (Schapelle Corby) more than $50,000 in damages after their personal family photos were released in a book called ‘Sins of the Father.’ The family was awarded the money on the grounds that they ...