You are ready to begin marketing your service or product. You know your audience, and you have your advertisements created. Your next phase is deciding the right budget for your campaign. Selecting the right budget can be either a troublesome task or a si ...
Google Ads, recently known as Google AdWords, is a digital advertising platform made by Google in the year 2000. At its launch, just 350 marketers were utilizing the service to improve brand awareness. Today, Google Ads has more than 1 million advertisers ...
In 2021, if you want your website to get attention, you are required to spend a little. Without a strong advertising plan set up for Google Ads pay-per-click advertising, your business will get ignored in online searches.Before you start your Google AdWor ...
Ahh the logo.It’s crucial. It gives your brand an identity, personality and distinctive mark. It’s the thing you include on every marketing piece produced by your company. It’s your calling card.But how do you know what’s a ‘good’ logo or how to improve o ...
Back in 1984, Michael Jackson starred in one Pepsi’s historic “Choice of a New Generation” campaign ads. The ad was created at the peak of Michael’s career and was one of the most memorable and powerful installations of the campaign to date. However, ther ...
When the vast majority think of Search Engine Optimization (SEO), they think of keywords. Search engines love new, significant, keyword-rich content, and they reward the sites that have it with better page rankings. Search engines aren't simply checking f ...
You’ve probably heard about Affiliate Marketing in one way or another by now. If your business is trying to reach a large group of people (especially if you own an online business), then introducing an Affiliate Marketing strategy might be a good idea. ...
Three Predictions for Digital Advertising in 2015 Digital advertising is on the rise and has been for some time. You only have to look at the prevalence of YouTube advertising to see that practically everything is digital now. Back in the day, an ad befor ...
How do you get your business to rank high in search results? Entrepreneurs frequently spend money hiring SEO specialists or digital marketing agencies without getting results. It’s difficult to compete for the first three positions against big organizatio ...
It is no revelation that the way we advertise has dramatically changed from 20 years ago. Although a lot of the same concepts still apply (the unique selling proposition come to mind), the mediums that we advertise them on have changed. With new technolog ...
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