Google changes its algorithm around 500 to 600 times each year. For this reason, SEO is a dynamic and iterative process, one that never ends, but only evolves. When engaging in SEO, local SEO and search results are particularly significant, especially ...
What Are Core Web Vitals? Core web vitals are metrics that show how your pages perform, based on real-world data. They are based on the experience of the user and are measured using field data instead of previously used lab data. Core web vitals will ...
SEO is a collection of techniques that allow your website to rank higher in search results. For the purposes of this blog, we are going to focus on the strategies specifically for ecommerce sites that allow you to appear in more relevant search results, d ...
The act of targeting the same keyword across various posts or pages is known as keyword cannibalization. Although you may not be doing it on purpose, the way you have written the content and meta tags has resulted in both the pages being indexed and ranke ...
Link building is a critical component of SEO. This is because search engines interpret links to your site as evidence that it is popular, trustworthy, and deserving of a high ranking. Because search engines try to rank reliable sites higher than unreliabl ...
One of the biggest obstacles that you can ever encounter while trying to be creative is your inner critic. This is the part of you that cuts off an idea mid-thought and is always on the lookout for what is wrong with an idea. This part of your mind is not ...
The Headline.It ties all of the visual concepts of the piece together, making sense of an incomplete idea. But it can also stand alone; the very thing draws people into looking at the ad in first place. In a world where everyone is fighting for the reader ...
Adwords is now Google’s main source of revenue. In 2019 alone, Google raked in over 100 billion dollars in Adwords money. It is fair to say that most businesses, from local to international, rely on this platform in order to be noticed by consumers. It is ...
Corporate videos are all the rage. With the rise in digital technology and social media, they are also cheaper and better-made than ever before. This makes them a perfect tool for promoting your business and letting your customers know what you do and wha ...
As a thought experiment, reflect for a moment on the amount of advertising consumed throughout your lifetime. I don’t mean in one dimension either. Not advertising present solely in TV, radio, newspapers, billboards and the like. Rather, consider every in ...
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