It seems that the further society develops, the more distant we become from our basic happiness needs. In order to combat this, we try to supplement these needs with our higher-order pleasures (which explains why they are in great abundance). For example, ...
Running a business is never easy. Aside from the massive responsibilities on your shoulders for the success of the business, there are also the responsibilities of being a great boss. Aside from the pay, being the boss has few perks. You are responsible f ...
Starting a small business is never easy. Your resources are limited and advertising is usually the thing that gets the least amount of attention. Most small businesses function by first spending the majority of the resources on the business start up (rent ...
Procrastination is like a Vampire, because during the day its effects don’t really bother you very much. As long as you are armed with a cornucopia of funny videos and social media indulgences, it is pretty easy to keep that all-too-important project out ...
“Winners never quit and quitters never win.”- Vince Lombardi “Logic will get you from A to B. Imagination will take you everywhere.”- Albert Einstein “I don’t know the key to success, but the key to failure is trying to please everybody.”- Bill Cosby “Kee ...
Facebook. Twitter. Google Plus. In a world full of social media networks and instant messaging, is email marketing still relevant and more importantly, is it effective? Email marketing was the original marketing tool in digital marketing and if often seen ...
2014 is here and with it comes big opportunities (and big challenges) for those of us in the advertising and marketing world. To help you navigate the year and make the most of the opportunities that come your way we’ve put together 5 advertising and mark ...
Ambient advertising has been around as long as the woods. If you’ve ever passed a tree with a message scrawled across the bark, you’ve experienced a form of ambient advertising. In the world of advertising however, the term ambient advertising only surfac ...
Customer service is the human representation of your brand. As such, it is important to remember that your company consists of human interactions. Every sale, enquiry and dispute involves a customer and an employee interacting in one way or another. It is ...
This is the second in our series of posts on Content Marketing. In the first post we explained what content marketing was, why it was so important in today’s digital world and what you could do to build a successful content marketing strategy. This week w ...
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