Customer loyalty is the key factor in building a thriving business. The trust customers give a specific brand is what determines a business’ success.But how do you keep customers loyal? What are the most efficient ways of improving your relationship with ...
4 Common Email Marketing Mistakes You Need To Avoid
It is a common misconception that email marketing is no longer effective. That is not the case at all. No matter what kind of business or industry you’re in, email campaigns should be a part of your marketing strategy. Many companies still use email marke ...
The Exciting World Of VR Advertising
Virtual Reality is the new frontier for entertainment. Its use is increasing at a breakneck pace worldwide, and innovations are being made daily. But just as engineers are innovating on the platform, so are advertisers. People are using VR to expand their ...
A Snapshot Of Christmas Advertising
Tis’ the season!Merry Christmas!Happy Holidays!Okay now that’s out of the way, let’s get on with the blog.Every year, the Christmas season seems to begin earlier than the last. Even as early as mid-October we are seeing advertisements for Christmas gifts ...
Tips For Effective Logo Design
https://www.adimpact.com.au/blog/3-ways-to-improve-your-logo When asked to picture the original Apple logo, most early adopters will think of the rainbow coloured rendition of Apple’s current design. However, there exists another logo – one from 1976 – t ...
Video’s Rise To Dominance
The birth of the oral tradition, after many thousands of years of refinement, gave rise to its successor, the written word. Similarly, after nearly 100 years of development, photography birthed film as a means of communication. For every medium, there exi ...
The Psychology Of Advertising
Psychology has often been castigated as a softer science. As it is not as easily subject to predictive validity and verification as some of the “hard sciences” many of its resultant inferences have been met with a degree of skepticism. However, if there i ...
Traditional Media’s Resurgence
Facebook, in the wake of the Cambridge Analytica scandal, has undergone a severely tumultuous period. Within the span of one week, stocks plummeted by almost $50 billion, advertisers were stripped from the platform and users threatened boycotts. Now, give ...
3 Tips For Video Advertising
As of March 2018, YouTube analytics report that over 3.5 billions hours of video is viewed each month. This confluence of digitally distributed information is an ever-expanding trend, as it is projected that by 2019, over 80% of the content consumed onlin ...
3 Tips To Improve Your Email Campaign
If you’re sending emails to your customers, getting them to open and read the email is usually the hardest part. With the tips below you can significantly increase the chances of that happening. Simplicity is Everything The advertising world’s fa ...