If there is one word that has been used to its absolute limit in recent times it’s the word “network.” 99.99% of the use of this word has been in the context of “social” networks. Online networking is booming, but it is important to remember that sites li ...
Developing Your Own Social Media Advertising Strategy
Creating a powerful social media strategy has never been more important than it is today. Beyond the massive proportion of people who are now using social media channels, Google will be increasingly using social media signals for SEO. To be successful at ...
The Top 5 Marketing Trends For 2015
As we delve into a new year of business growth, we need to be aware of some of the changes in the market. It almost feels as if things are changing overnight (and they are, if you want to get technical about it). In a brief snapshot, the majority of the p ...
A Guide To Corporate Wellness Programs
It seems that the further society develops, the more distant we become from our basic happiness needs. In order to combat this, we try to supplement these needs with our higher-order pleasures (which explains why they are in great abundance). For example, ...
The Rise Of Search Engine Marketing (SEM)
It is no revelation that the way we advertise has dramatically changed from 20 years ago. Although a lot of the same concepts still apply (the unique selling proposition come to mind), the mediums that we advertise them on have changed. With new technolog ...
How To Be A Great Boss
Running a business is never easy. Aside from the massive responsibilities on your shoulders for the success of the business, there are also the responsibilities of being a great boss. Aside from the pay, being the boss has few perks. You are responsible f ...
Advertising On A Budget
Starting a small business is never easy. Your resources are limited and advertising is usually the thing that gets the least amount of attention. Most small businesses function by first spending the majority of the resources on the business start up (rent ...
How To Stop Procrastinating
Procrastination is like a Vampire, because during the day its effects don’t really bother you very much. As long as you are armed with a cornucopia of funny videos and social media indulgences, it is pretty easy to keep that all-too-important project out ...
Sex In Advertising
SEXY, SEX, SEX, SEX! Okay, did that get your attention?It probably did. Whether it got your attention because it seemed like something a deranged person would scream on the train before trying to break into the conductor’s carriage or whether it got your ...
The Wonderful World Of Shockvertising
Controversy has been used as a sales technique since back in the day where female models would show a ‘little bit of ankle’ in racy 1800’s soap advertisements. Okay, maybe that didn’t happen. But if it did, you can be sure that the soap would have got a l ...