Have you ever made a shopping list? Have you ever taken that list to the store? Have you ever deviated from that list because something in the store caught your eye? Have you ever sworn to yourself that it would never happen again? Did you break your prom ...
What is niche marketing? Niche marketing involves marketing your business as the ‘experts’ in the distribution of a certain product or service. By being a specialist, your business will secure a certain proportion of your target audience. Now, it is n ...
Approximately 2% of all first-time visitors to an online store are converted into buyers. This means that a significant percentage of online visitors are potentially lost. Ad Retargeting is a very effective method for converting the people from ‘just brow ...
Advertising in the Newspaper is like opening a stall in a busy shopping centre. You are guaranteed heavy exposure and heavy competition, both at the same time. However, according to Roy Morgan Research, it seems that lately there is more competition than ...
Often referred to as “theatre of the mind,” radio advertising strives to create a strong impression on its audience through the use of only sound. It is both a challenge and a unique opportunity for advertisers to paint an extremely vivid picture in the m ...
Much like guerrilla warfare, which uses atypical tactics in order to combat the enemy, Guerrilla Marketing uses atypical tactics to engage the target audience. Guerrilla Marketing comes in a variety of different forms. It can creatively weave its way into ...
We all know that TV is important to marketing. It has been an advertising staple for as long as anyone can remember and we can often forget just how powerful a medium it is. Most companies want their messages to be on TV because it is arguably the best me ...
Hours of video uploaded per minute? 100. Users? 1 billion. Video views per day? 4 billion. Hours of video watched per month? 6 billion. The cost of advertising on YouTube? Kind of pricey (but worth it). The power of YouTube in today’s marketing environmen ...
The difference between Inbound marketing and Outbound marketing is similar to the difference between someone who waits for people to approach them at a party and someone who goes over to every person and introduces themselves. Traditionally, marketing is ...
Market Research is a valuable and important tool for cultivating business growth. The information it provides can act as a useful guide in the decision-making process for a business. The basis of market research is to identify and solve problems within a ...
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