What is it?
SMS marketing is a form of marketing that involves sending deals, promotions or important business information to customers directly via text messages.
SMS marketing is different to other marketing campaigns due to the fact that customers have to opt-in to the campaign in order to be targeted. Social media marketing or traditional TV and radio marketing are more passive forms of engagement with customers. The customer will see these ads whether they want to or not – this is where SMS marketing differs.
How does it work?
Initially, the business will need to create a way for customers to opt-in to the SMS marketing campaign. This can be done in a couple of ways:
Once the customer has opted into the campaign, the business owner is now in a position to start sending messages. The texts will send out via a third party SMS service, so the owner can update their frequency and content accordingly. Third party services have systems in place that enable customers to opt-out of the campaign if they wish. Normally this involves information at the end of the SMS that gives a keyword that the customer can text back to the short code to stop the messages. This is usually something to the effect of “Text STOP to 123456 to unsubscribe.”
Why use SMS marketing?
There are a number of different reasons that set SMS marketing apart from other marketing channels.
SMS marketing can be a great addition to your marketing campaign. It is relatively cheap, yet simple and effective. With a variety of SMS marketing services available, it is a very worthy addition to any marketing campaign.
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