Posts tagged: Radio Advertising

So, you’re looking to advertise on radio. First of all, great choice! Radio is an amazing medium that has truly stood the test of time. Advertising on radio is exciting for a number of reasons. For one, the medium is audio-only, which forces the ad to be ...

In 1962, Mortein released its seminal “Louie The Fly” advertising campaign. This was not the public’s first exposure to the product, as the brand had already existed for several years, and had even been marketed through television. Moreover, it was not ev ...

The persistence of radio as a medium remains one of the most curious aspects of entertainment. Few vehicles for communication survive over a century of surrounding innovation. As such, the continued popularity of radio is a phenomenon that cries out for a ...

I genuinely believe that radio is one of the most highly underrated advertising mediums. Perhaps this is due to the fact that an abundance of digital media has clouded our faith in traditional forms of advertising with doubt, or maybe it’s because it’s no ...

Often referred to as “theatre of the mind,” radio advertising strives to create a strong impression on its audience through the use of only sound. It is both a challenge and a unique opportunity for advertisers to paint an extremely vivid picture in the m ...

To some it may seem quite old school, but when done right radio is still one of the most effective advertising mediums there is. Just think back to your favorite jingle and chances are you heard it first on the radio. The strength of radio lies in the pow ...

Creating a great radio ad script is not the same as creating a press ad or TV commercial. You’re writing for the ears, not the eyes. You’ve got to get your listener's attention and hold it throughout the length of the spot. If you don’t, they can’t go bac ...

With the results of the recent Perth radio survey (5/2013) out, which saw a very rare situation of a tied Number 1 position for 96fm and 94.5, we thought we would look at radio in more detail, in particular Digital Radio. So what is Digital Radio? Well fo ...