So the radio ads are made, the TV ad has been produced, you’ve got some striking billboards ready to go, but there’s one little problem - where to you put them all? Welcome to the world of media buying and planning. Media buying and media planning is one ...
Potentially one of the oldest forms of advertising, billboards truly have a unique effect. They are big, bold and in-your-face and, when placed correctly, cannot be ignored. As an business owner, there’s something special about having your brand plastered ...
There are many great examples of billboard advertising worldwide, but one that captured a lot of media attention was when Audi ran an outdoor campaign that was constructed on a busy highway promoting the Audi A4, with a headline that read "Your move, BMW" ...
When asked to think of examples of advertising, younger generations will likely speak of TV ads, YouTube clips, Google Adwords and email promotions. As more and more of our lives have moved toward a digital environment, we involuntarily adopt a greater as ...
Banner advertising (or “display advertising”) is something that every Internet user experiences on a daily basis. Even though they are a common part of Internet life, there’s a lot of dicey information about whether they really work or if they are even wo ...
Advertising in the Newspaper is like opening a stall in a busy shopping centre. You are guaranteed heavy exposure and heavy competition, both at the same time. However, according to Roy Morgan Research, it seems that lately there is more competition than ...
The difference between Inbound marketing and Outbound marketing is similar to the difference between someone who waits for people to approach them at a party and someone who goes over to every person and introduces themselves. Traditionally, marketing is ...
Just recently the media was buzzing with news that Cornell University researchers had managed to create a replacement ear using a 3D printer and injections of living cells. It was the latest achievement in a long line of breakthroughs in 3D printing. Sudd ...
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