Turning thirty is an interesting time. You’re a bit older (definitely), a bit wiser (you hope) and a bit more realistic (you better be). You’ve lost the majority of the youthful naivety that causes you to make stupid mistakes, but you’re still young enoug ...
If you’re sending emails to your customers, getting them to open and read the email is usually the hardest part. With the tips below you can significantly increase the chances of that happening. Simplicity is Everything The advertising world’s fa ...
It doesn’t feel too long since the days when could put an ad in the newspaper and see quite tremendous results from it. However, if what everyone besides the newspapers is saying is true, then those days are long gone. But how true are these claims? Is n ...
It’s a common practice for companies to axe their advertising budgets when they enter tough economic times. Everything is going good until there is a change in interest rates or the market, and suddenly everyone seems not to be spending as much. Sales beg ...
When I was researching information for another blog, it dawned on me that there’s a lot advice about marketing, but not so much about marketers (and specifically how you should discern one from another). Why is this the case? As a business, you put a lot ...
Creativity is something we talk about a lot in the advertising world. It’s the fuel that drives successful campaigns and burns unsuccessful ones. We’re all obsessed with it, yet we don’t really understand it or know how to make it work for us. For most of ...
Your brand’s personality (also known as brand identity) is very similar to your own personality, in the sense that it is made up of a variety of different elements. For example, your own personality consists of your tone of voice, your facial expressions, ...
Rebranding can be one of the most powerful things you can do for your business, because it lets people know that you’ve changed as a business..What makes it so powerful? We’re going to find out. 1. There’s Been Major Changes In The Industry Cha ...
Success always leaves clues and branding is no exception. The great thing is, you don’t need to be on the scale of Coke in do what the greats do. That’s why we’ve complied a list of the top five traits of every successful brand. 1. A Great Relation ...
In a practical sense, branding is something that most people understand. For example, if you asked any business owner with the slightest bit of experience to come up with a branding campaign themselves, chances are they could produce something to get the ...
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