Customer loyalty is the key factor in building a thriving business. The trust customers give a specific brand is what determines a business’ success.But how do you keep customers loyal? What are the most efficient ways of improving your relationship with ...
Without a solid user experience strategy, the design of your website is likely to lack the elements, features, and overall usability that keep visitors returning.If you do not know how to create an effective UX strategy for your website, you should consid ...
It is a common misconception that email marketing is no longer effective. That is not the case at all. No matter what kind of business or industry you’re in, email campaigns should be a part of your marketing strategy. Many companies still use email marke ...
Virtual Reality is the new frontier for entertainment. Its use is increasing at a breakneck pace worldwide, and innovations are being made daily. But just as engineers are innovating on the platform, so are advertisers. People are using VR to expand their ...
Choosing an advertising agency is an important decision for your business. Many agencies have one area of expertise and are better suited towards certain industries. Some agencies are too expensive, and others don’t have the resources to scale their campa ...
So the radio ads are made, the TV ad has been produced, you’ve got some striking billboards ready to go, but there’s one little problem - where to you put them all? Welcome to the world of media buying and planning. Media buying and media planning is one ...
Humour is a tool that has been used since the dawn of advertising’s conception. People love things that are funny and we are naturally attracted to humour. The funny person at the party is always the one that has people gathered around them listening. Hum ...
There are many great examples of billboard advertising worldwide, but one that captured a lot of media attention was when Audi ran an outdoor campaign that was constructed on a busy highway promoting the Audi A4, with a headline that read "Your move, BMW" ...
Back in 2011, Dominos Pizza released its now legendary “Show Us Your Pizza” campaign. The campaign was a response to the misleading advertising that had angered customers worldwide. Expecting to receive a delicious, picturesque pizza as shown in the comme ...
Adwords is now Google’s main source of revenue. In 2019 alone, Google raked in over 100 billion dollars in Adwords money. It is fair to say that most businesses, from local to international, rely on this platform in order to be noticed by consumers. It is ...
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