In January 2019, the Yellow Pages made the decision to go completely digital, and discontinued printing its business directories in the UK. This is relevant in part because it signified the end of a 51-year run of printing, but more so because it represen ...
A Snapshot Of Christmas Advertising
Tis’ the season!Merry Christmas!Happy Holidays!Okay now that’s out of the way, let’s get on with the blog.Every year, the Christmas season seems to begin earlier than the last. Even as early as mid-October we are seeing advertisements for Christmas gifts ...
Tips For Effective Logo Design
https://www.adimpact.com.au/blog/3-ways-to-improve-your-logo When asked to picture the original Apple logo, most early adopters will think of the rainbow coloured rendition of Apple’s current design. However, there exists another logo – one from 1976 – t ...
4 Big Dont’s For Better Chatbots
Chatbots are getting more and more popular as businesses employ them to help their customers with service issues. With this in mind, it’s important to make sure that your bot is optimised for your audience. That’s why today we’re goi ...
Chatbots
In the early 1990s, computer scientists at IBM attempted to create a machine capable of only a single function. It was not in a field with mass-market appeal, or even one that would generate substantial revenue. Rather, the machine was constructed to pla ...
Video’s Rise To Dominance
The birth of the oral tradition, after many thousands of years of refinement, gave rise to its successor, the written word. Similarly, after nearly 100 years of development, photography birthed film as a means of communication. For every medium, there exi ...
Activation And Brand Building
For a successful business, it is natural to continue with whatever is working. Far from jettisoning entire business models, there is often reluctance to change even vestigial components of a highly functional system. Of course, this attitude lends itself ...
The Psychology Of Advertising
Psychology has often been castigated as a softer science. As it is not as easily subject to predictive validity and verification as some of the “hard sciences” many of its resultant inferences have been met with a degree of skepticism. However, if there i ...
Traditional Media’s Resurgence
Facebook, in the wake of the Cambridge Analytica scandal, has undergone a severely tumultuous period. Within the span of one week, stocks plummeted by almost $50 billion, advertisers were stripped from the platform and users threatened boycotts. Now, give ...
3 Tips For Video Advertising
As of March 2018, YouTube analytics report that over 3.5 billions hours of video is viewed each month. This confluence of digitally distributed information is an ever-expanding trend, as it is projected that by 2019, over 80% of the content consumed onlin ...