8th Dec

A Snapshot Of Christmas Advertising

Tis’ the season!Merry Christmas!Happy Holidays!Okay now that’s out of the way, let’s get on with the blog.Every year, the Christmas season seems to begin earlier than the last. Even as early as mid-October we are seeing advertisements for Christmas gifts ...

Apple Logo

Tips For Effective Logo Design

https://www.adimpact.com.au/blog/3-ways-to-improve-your-logo When asked to picture the original Apple logo, most early adopters will think of the rainbow coloured rendition of Apple’s current design. However, there exists another logo – one from 1976­ – t ...

Message Blog

Chatbots

In the early 1990s, computer scientists at IBM attempted to create a machine capable of only a single function.  It was not in a field with mass-market appeal, or even one that would generate substantial revenue. Rather, the machine was constructed to pla ...

Video Image

Video’s Rise To Dominance

The birth of the oral tradition, after many thousands of years of refinement, gave rise to its successor, the written word. Similarly, after nearly 100 years of development, photography birthed film as a means of communication. For every medium, there exi ...

Brand Building

Activation And Brand Building

For a successful business, it is natural to continue with whatever is working. Far from jettisoning entire business models, there is often reluctance to change even vestigial components of a highly functional system. Of course, this attitude lends itself ...

The Psychology Of Advertising

The Psychology Of Advertising

Psychology has often been castigated as a softer science. As it is not as easily subject to predictive validity and verification as some of the “hard sciences” many of its resultant inferences have been met with a degree of skepticism. However, if there i ...

TV Radio and Internet

Traditional Media’s Resurgence

Facebook, in the wake of the Cambridge Analytica scandal, has undergone a severely tumultuous period. Within the span of one week, stocks plummeted by almost $50 billion, advertisers were stripped from the platform and users threatened boycotts. Now, give ...

Video Marketing

3 Tips For Video Advertising

As of March 2018, YouTube analytics report that over 3.5 billions hours of video is viewed each month. This confluence of digitally distributed information is an ever-expanding trend, as it is projected that by 2019, over 80% of the content consumed onlin ...