If your business has been in operation for a some time now, it would be safe to assume that a portion of your customers are now loyal to your business. In the context of your marketing strategy, this information becomes important when you reach the point ...
It seems like just yesterday when YouTube ads were non-existent. In the yester-year of ad-free videos we would just click frivolously from video to video, with no interruption halting our web experience.But, those days are long gone and video marketers ar ...
The rise of consumer-business interactions in online settings is on the increase. According to a 2012 Sitel Study, 71% of 16-24 year olds go online when they have a problem with a product and 67% of 23,000 consumers in a J.D. Power and Associates study ha ...
Recently the Australian Federal Court awarded the Corby family (Schapelle Corby) more than $50,000 in damages after their personal family photos were released in a book called ‘Sins of the Father.’ The family was awarded the money on the grounds that they ...
Since the relatively recent shift into the age of digital communication, it seems that social media marketing should be second nature to most businesses today. However, according to the 2013 Yellow Social Media Report, only 30% of Australian small busines ...
In the age of shiny new social media marketing platforms, the good old blog is often overlooked as a marketing tool. Yet, if done right a blog can become the single biggest tool for your marketing and business success. If your business isn’t blogging yet ...
One of the fundamental benefits of Strategic Marketing is to have a better understanding of your business to enable it to differentiate itself from its competitors and build on both its current and future strengths. From an advertising perspective, this i ...
You don’t have to be in IT to have heard the term “Cloud Computing”. In fact, chances are you’re already using it in some form. Cloud Computing has truly come of age and its impact can be felt across businesses and departments. For those of us in Marketin ...
The latest Roy Morgan Research finding confirms a trend most of us are probably aware of – More than 50% of Australians now shop online. In the last year alone, online retail has grown 12% taking the percentage of online retail as a part of overall retail ...
What makes a successful viral video?In 2012, online video advertising touched a reported $3.2 billion andby 2013 this number is expected to increase by as much as 29% to touch$4 billion. Clearly, online video advertising is set for significant growthand g ...
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