Screen King 1

How Long Until TV Is De-Throned?

We’ve been hearing for years that TV advertising is on its way out. For quite some time, TV advertising has remained in the top spot for global ad spend, and 2016 marks the first year that there is expected to be a decrease for the first time ever in a no ...

16th June

TV Plays A Major Part

We all know that TV is important to marketing. It has been an advertising staple for as long as anyone can remember and we can often forget just how powerful a medium it is. Most companies want their messages to be on TV because it is arguably the best me ...

3rd December 2013

TV Ratings Report November 2013

The latest TV Ratings Report from Think TV (a marketing initiative of Free TV Australia) has just been released and the research reveals some very interesting facts on TV viewing which may surprise you! Here are just some of the highlights: Highlights Br ...