We’ve been hearing for years that TV advertising is on its way out. For quite some time, TV advertising has remained in the top spot for global ad spend, and 2016 marks the first year that there is expected to be a decrease for the first time ever in a no ...
3 Reasons Why TV Is Still A Superior Way To Advertise
Heard comments like this recently? “TV is not as effective as it used to be.” “TV is on its way out.” “TV is dead.” (Yeesh). We hear comments like that constantly; normally from people who are very misinformed on the facts. It’s understandable why they wo ...
A Guide To TV Marketing For Small Business Owners
When we talk to business ownders that are thinking about doing TV Advertising for small business, they almost always ask the same questions. Is it going to cost too much? Is it going to be expensive? How much is it? Is it worth the money? Notici ...
How To Choose The Right TV Ad For Your Business
During the process of producing a TV ad for your business, you will inevitably get to a stage where the agency has produced a range of ideas and the onus is on you to pick the TV Ad that you want to get made.This is often a daunting time for business owne ...
How To Know If TV Advertising Is Right For Your Business
The prospect of television advertising can cause a lot of hesitation in business owners, mainly because of the price. TV tends to be the most expensive form of advertising you can do, besides building a stadium and naming it after your business. However, ...
What You Should Know About TV Media Buying
In the world of advertising, the process of buying airtime for your TV is known as ‘media buying.’ This is the stage where you can get your ad out on the airwaves and seen by the masses.Now you can go about this in one of two ways. You can either get an a ...
4 Things You Should Know About TV Advertising In Perth, WA
If you’ve been thinking about advertising on TV in Perth or regional WA, you might have noticed how little information there is out there on the topic. For some reason, Perth’s TV advertising world is like a secret club where only a select few know the pa ...
How To Create A Successful TV Marketing Campaign
Time and time again, TV marketing has been revealed as the number one influencer on purchasing decisions. This isn’t surprising, as TV is unique as a medium. It combines both audio, visual and written elements all in one place. If you really think about i ...
TV Plays A Major Part
We all know that TV is important to marketing. It has been an advertising staple for as long as anyone can remember and we can often forget just how powerful a medium it is. Most companies want their messages to be on TV because it is arguably the best me ...
TV Ratings Report November 2013
The latest TV Ratings Report from Think TV (a marketing initiative of Free TV Australia) has just been released and the research reveals some very interesting facts on TV viewing which may surprise you! Here are just some of the highlights: Highlights Br ...