One of the most common terms in marketing today is "Online Marketing". It's part of every marketing mix and no communication plan is complete without it. Yet, it seems to mean different things to different people. The more people you ask, the more definit ...
In the age of shiny new social media marketing platforms, the good old blog is often overlooked as a marketing tool. Yet, if done right a blog can become the single biggest tool for your marketing and business success. If your business isn’t blogging yet ...
One of the fundamental benefits of Strategic Marketing is to have a better understanding of your business to enable it to differentiate itself from its competitors and build on both its current and future strengths. From an advertising perspective, this i ...
The process of writing an effective TV commercial begins long before you put pen to paper. All ads are not created to accomplish the same goal and so the first thing you need to do is define clearly what the goal of your commercial is. Is it to build your ...
Creating a great radio ad script is not the same as creating a press ad or TV commercial. You’re writing for the ears, not the eyes. You’ve got to get your listener's attention and hold it throughout the length of the spot. If you don’t, they can’t go bac ...
This is the second in our series of posts on Content Marketing. In the first post we explained what content marketing was, why it was so important in today’s digital world and what you could do to build a successful content marketing strategy. This week w ...
Content Marketing is a term you’ve probably been hearing a lot about lately. And you might be wondering what’s all the fuss about. Well, thanks to the rise of social media, content marketing is now front and centre in any discussion about marketing and ad ...
It’s the new buzzword on the block and it seems everyone wants a piece of the pie chart. We are of course talking about “Big Data” and as the name suggests it refers to the huge amounts of data we can now collect and analyze. Today we take a look at the t ...
The IAB Online Advertising Expenditure Report is out and it marks a landmark year for Online Advertising in Australia. For the first time, online advertising expenditure exceeded free-to-air Television advertising revenue. In the six months ended 30 June ...
With the results of the recent Perth radio survey (5/2013) out, which saw a very rare situation of a tied Number 1 position for 96fm and 94.5, we thought we would look at radio in more detail, in particular Digital Radio. So what is Digital Radio? Well fo ...
Would you like to book a FREE consultation with us?
Please send us your details to arrange a free consultation with a member of our friendly team.
"*" indicates required fields
