In the digital industry, it’s an obvious fact that websites are incredibly important to a business. That is even more true now that the COVID-19 pandemic has driven most businesses into online transactions.
While a perfectly designed site can assist you with driving more visitors to your business, making a couple of website design mistakes could lose you a countless number of potential clients. Here are some common website design mistakes to avoid, as listed by Perth web design experts from Ad Impact Advertising.
Not Mobile Friendly
Maybe the clearest mistake a modern site can make is to not be optimized for mobile users. If the images on your site aren’t scaled to mobile screens or the menu is too small to tap, say goodbye to a large chunk of your customers.
Mobile users account for practically half of all web traffic worldwide. Optimizing your site for these clients gives them a better experience and helps your SEO. Since 2018, Google has been ranking mobile-friendly websites higher than those that are not.
Slow Loading Pages
If only a single page on your site takes over four seconds to load, your site is excessively slow. And the slower the site is, the more probable a client is to bounce off and visit one of your competitors. Your page speed also affects your SEO and affects your rankings.
The same principal applies to mobile websites. Mobile websites load differently than their desktop counterparts, so you should think about that also. With so many tools out there to check for your site’s loading speed, there’s no good reason to have a slow loading site.
Not Considering SEO
As badly designed sites are off-putting to clients, search engines subsequently preclude those sites from quality rankings. Your website design immensely affects your SEO rankings. Avoid adding components that are hard for search engines to recognize. Search engines give priority to sites designed with responsive features and user goals at the top of the priority list.
Choosing your web host is crucial in 2021 because people are accustomed to quick access. Back in the day, you could get away with a slower site because people weren’t used to superfast speeds on the Internet. However as site speed has increased, patience has simultaneously decreased.
This means that you need to choose a web host that is going to give you the absolute fastest site speed that you can afford.
Too Much Going On
If a user clicks on your site and becomes overwhelmed by all links, designs, text, and advertisements floating around, then it is all but guaranteed that they’ll hit the back button and continue with their Google search. Avoid cramming an excessive amount of data and images in your site as it just confuses your visitors as to what they should do when they land on your page.
As Perth web design experts, we advise you to keep away from busy designs at all costs. Keep it simple but informative enough so that users get what’s going on with your site within seconds of seeing it.
These are the most significant tips when it comes to creating a site that improves visibility, conversions and generates a lot of traffic. Avoid these mistakes, and you’ll be good to go. We know that web design can be hard to get right, which is the reason it’s always best to hire an expert to do it for you.
- Get on top of industry trends and best practices with the assistance of Ad Impact Advertising. We are web design experts in Perth offering digital marketing solutions towards growing your business.
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