The process of writing an effective TV commercial begins long before you put pen to paper. All ads are not created to accomplish the same goal and so the first thing you need to do is define clearly what the goal of your commercial is. Is it to build your ...
Online Advertising Expenditure Exceeds Television For The First Time
The IAB Online Advertising Expenditure Report is out and it marks a landmark year for Online Advertising in Australia. For the first time, online advertising expenditure exceeded free-to-air Television advertising revenue. In the six months ended 30 June ...
The Winner Of This Popularity Contest Isn’t On Television. It Is The Television.
Given the surge in media options you’d think the good old television was losing its appeal. But the numbers show otherwise. It’s still clearly our entertainment of choice. The Deloitte “State of the Media Democracy Survey” has some very flattering things ...