Though all exponential growth curves have to flatten out eventually, it seems Facebook is far from reaching its critical limit. With nearly one quarter of the world’s population engaged with the platform, it has simultaneously become the news source, info ...
5 Ways To Increase Your Facebook Reach And Engagement
With only Google and YouTube ahead of it in the traffic wars, Facebook is the third most trafficked site on the Internet. As you’d expect, this leads to a substantial amount of competition for advertisers. Newsfeeds have become flooded and as a result, Fa ...
The Meaning Of ‘Going Viral’ Today
I remember the first viral video I ever saw. One of of my friends from school sent me a message on MSN messenger (those were the days) to this 'really funny video' that I had to see. This was it. The famous Star Wars Kid video had already been out for a n ...
3 Ways To Improve Your Logo
Ahh the logo.It’s crucial. It gives your brand an identity, personality and distinctive mark. It’s the thing you include on every marketing piece produced by your company. It’s your calling card.But how do you know what’s a ‘good’ logo or how to improve o ...
A Snapshot Of Celebrity Endorsements
Back in 1984, Michael Jackson starred in one Pepsi’s historic “Choice of a New Generation” campaign ads. The ad was created at the peak of Michael’s career and was one of the most memorable and powerful installations of the campaign to date. However, ther ...
What Is Affiliate Marketing?
You’ve probably heard about Affiliate Marketing in one way or another by now. If your business is trying to reach a large group of people (especially if you own an online business), then introducing an Affiliate Marketing strategy might be a good idea. ...
Top 5 Social Media Marketing Mistakes To Avoid
Social media marketing does not come without its difficulties. Even though we are getting increasingly skilled at the art of marketing via online social media sites, there are always pitfalls that many people seem to fall into.But why is this the case?The ...
Developing Your Own Social Media Advertising Strategy
Creating a powerful social media strategy has never been more important than it is today. Beyond the massive proportion of people who are now using social media channels, Google will be increasingly using social media signals for SEO. To be successful at ...
The Top 5 Marketing Trends For 2015
As we delve into a new year of business growth, we need to be aware of some of the changes in the market. It almost feels as if things are changing overnight (and they are, if you want to get technical about it). In a brief snapshot, the majority of the p ...
The Wonderful World Of Shockvertising
Controversy has been used as a sales technique since back in the day where female models would show a ‘little bit of ankle’ in racy 1800’s soap advertisements. Okay, maybe that didn’t happen. But if it did, you can be sure that the soap would have got a l ...