Amongst the ever-growing social media world, there are still 3 sites that reign king. Facebook, Twitter and Youtube are now more commonly known in social media vernacular as “The Big 3”, and should be the main targets for current social media planning. We ...
The Myths About Social Media
Myth #1 – Social media is about the conversation It is very crucial for social media to stir conversation between the brand and customers, but this cannot be the ultimate goal. Conversation should purely be a way to nourish higher-level goals such as ...
When It Comes To Mobile Delivery Channels, Old Is Gold. But Only For The Moment.
If you had to pick the three main mobile delivery channels of 2011, chances are, Apps would top your list. And how wrong you would be.According to Forrester’s 2011 Mobile Channel Strategy Overview, mobile websites take the number 1 spot. Their survey of e ...
When It Comes To Retail Sales, The Action Is Online. But The Dollars Aren’t.
If you’ve spent the last year clicking away at that Buy button, then The NAB Online Retail Sales Index figures should come as no surprise. The Index makes for interesting reading and points to what could be a growing trend in the years to come. Online ret ...