In 2021, if you want your website to get attention, you are required to spend a little. Without a strong advertising plan set up for Google Ads pay-per-click advertising, your business will get ignored in online searches.Before you start your Google AdWor ...
Three Predictions For Digital Advertising In 2015
Three Predictions for Digital Advertising in 2015 Digital advertising is on the rise and has been for some time. You only have to look at the prevalence of YouTube advertising to see that practically everything is digital now. Back in the day, an ad befor ...
The Rise Of Search Engine Marketing (SEM)
It is no revelation that the way we advertise has dramatically changed from 20 years ago. Although a lot of the same concepts still apply (the unique selling proposition come to mind), the mediums that we advertise them on have changed. With new technolog ...
Advertising On YouTube
Hours of video uploaded per minute? 100. Users? 1 billion. Video views per day? 4 billion. Hours of video watched per month? 6 billion. The cost of advertising on YouTube? Kind of pricey (but worth it). The power of YouTube in today’s marketing environmen ...
What Is Online Marketing? – Part 2
In Part 1 of this Blog we defined what online marketing is, what it covers and how best to approach it, i.e. the right strategy to tie it all together. In Part 2 we will look at the individual components that make up online marketing. Many of these are te ...
What Is Online Marketing? – Part 1
One of the most common terms in marketing today is "Online Marketing". It's part of every marketing mix and no communication plan is complete without it. Yet, it seems to mean different things to different people. The more people you ask, the more definit ...