Adwords is now Google’s main source of revenue. In 2019 alone, Google raked in over 100 billion dollars in Adwords money. It is fair to say that most businesses, from local to international, rely on this platform in order to be noticed by consumers. It is ...
In 2014, Amazon decided to venture out into the business of smart speakers with its creation of Alexa. The device was itself not unprecedented, as a similar technology had already been experimented with earlier in Apple’s Siri. Last year, Google threw its ...
It’s a rivalry as old as time (at least, in internet years it feels like a long time) and one that becomes very real once you decide to start using digital advertising. No matter what kind of business you are running, the situation is always the same: Yo ...
There’s nothing more frustrating than a bad Adwords conversion rate. You’re getting views, you’re getting clicks, but you’re not getting conversions.It sucks. I know.But there is plenty you can do to stop this from happening to you. We’ve prepared 4 tips ...
I don’t know if it’s just me, but it feels like Adwords is getting a bit pricey nowadays. Keywords are getting more expensive by the month and depending on the industry you work in, some keywords are just plain insulting.$60.00+ per click? Really?But ther ...
With so many methods of advertising available today, it’s hard to know exactly where to allocate your advertising budget. With this in mind, there are some things you can do to increase your chances of spending your money right. Distinguish Your Mark ...
Growth hacking is the process of finding and implementing the fastest method to rapidly build the number of users and/or customer base of a particular product or service. It is commonly used by startup businesses and entrepreneurs looking to accelerate th ...
There’s been a lot of talk about the direction that digital ad buying has been taking in the last couple years. Namely, the use of Programmatic software to buy digital ads. What Is Programmatic Buying? Back in the 90’s, online ad space was bought ...
You are ready to begin marketing your service or product. You know your audience, and you have your advertisements created. Your next phase is deciding the right budget for your campaign. Selecting the right budget can be either a troublesome task or a si ...
Google Ads, recently known as Google AdWords, is a digital advertising platform made by Google in the year 2000. At its launch, just 350 marketers were utilizing the service to improve brand awareness. Today, Google Ads has more than 1 million advertisers ...
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