Ambient advertising has been around as long as the woods. If you’ve ever passed a tree with a message scrawled across the bark, you’ve experienced a form of ambient advertising. In the world of advertising however, the term ambient advertising only surfac ...
Brand Identity – A Powerful Force
Look at the above image and ask yourself the following question: What product is this? That’s right, it’s Coca-Cola! Pretty easy right? Now ask yourself this question: How were you able to so easily recognise that the image was representing Coca-Cola, whe ...
The Importance Of Customer Service
Customer service is the human representation of your brand. As such, it is important to remember that your company consists of human interactions. Every sale, enquiry and dispute involves a customer and an employee interacting in one way or another. It is ...
Content Marketing Is King – Part 2
This is the second in our series of posts on Content Marketing. In the first post we explained what content marketing was, why it was so important in today’s digital world and what you could do to build a successful content marketing strategy. This week w ...
Content Marketing Is King – Part 1
Content Marketing is a term you’ve probably been hearing a lot about lately. And you might be wondering what’s all the fuss about. Well, thanks to the rise of social media, content marketing is now front and centre in any discussion about marketing and ad ...
Is It Time To Take Another Look At Your Mailbox?
In this age of tweets, blogs, emails and updates one would imagine marketing is all about going digital. And to an extent, it is. But given the huge focus on digital, we thought it would be a good idea to shine a light on a channel that hasn’t been in the ...
Is Mobile Advertising Effective?
It’s perhaps a sign of our times that we now carry as much computing power in our pockets as we do in our heads. The reason of course is the rise of the smart phone. Given its ease of use, interface and growing computing power it’s become the device of ch ...
Thinking Inside The Box. Does Constraint Kill Creativity?
The popular notion of creativity is that it’s best achieved when there areno constraints. With complete freedom comes complete creativity. Remove the obstacles of budget, style guides, mandatories and you’re on the path to creativity. Unshackled from ever ...
If Your Brand Were A Person Would You Invite It To A Party?
Imagine for a moment your brand came to life and had a personality of its own. What kind of person would it be? What would it look like? Would you walk past it on the street, or be interested in starting a conversation? While it may sound far-fetched to m ...
Twitter: Branding In 140 Characters
Less than a decade ago it didn’t even exist. Now it’s got over 500 million users, generates 400 million conversations a day and gives bird speak a whole new meaning. We are of course talking about the phenomenon called Twitter.If you’re reading this and s ...