Customer loyalty is the key factor in building a thriving business. The trust customers give a specific brand is what determines a business’ success.But how do you keep customers loyal? What are the most efficient ways of improving your relationship with ...
It is a common misconception that email marketing is no longer effective. That is not the case at all. No matter what kind of business or industry you’re in, email campaigns should be a part of your marketing strategy. Many companies still use email marke ...
Virtual Reality is the new frontier for entertainment. Its use is increasing at a breakneck pace worldwide, and innovations are being made daily. But just as engineers are innovating on the platform, so are advertisers. People are using VR to expand their ...
Choosing an advertising agency is an important decision for your business. Many agencies have one area of expertise and are better suited towards certain industries. Some agencies are too expensive, and others don’t have the resources to scale their campa ...
Humour is a tool that has been used since the dawn of advertising’s conception. People love things that are funny and we are naturally attracted to humour. The funny person at the party is always the one that has people gathered around them listening. Hum ...
Adwords is now Google’s main source of revenue. In 2019 alone, Google raked in over 100 billion dollars in Adwords money. It is fair to say that most businesses, from local to international, rely on this platform in order to be noticed by consumers. It is ...
In January 2019, the Yellow Pages made the decision to go completely digital, and discontinued printing its business directories in the UK. This is relevant in part because it signified the end of a 51-year run of printing, but more so because it represen ...
Tis’ the season!Merry Christmas!Happy Holidays!Okay now that’s out of the way, let’s get on with the blog.Every year, the Christmas season seems to begin earlier than the last. Even as early as mid-October we are seeing advertisements for Christmas gifts ...
https://www.adimpact.com.au/blog/3-ways-to-improve-your-logo When asked to picture the original Apple logo, most early adopters will think of the rainbow coloured rendition of Apple’s current design. However, there exists another logo – one from 1976 – t ...
The birth of the oral tradition, after many thousands of years of refinement, gave rise to its successor, the written word. Similarly, after nearly 100 years of development, photography birthed film as a means of communication. For every medium, there exi ...
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