Your brand’s personality (also known as brand identity) is very similar to your own personality, in the sense that it is made up of a variety of different elements. For example, your own personality consists of your tone of voice, your facial expressions, ...
How To Know When It’s Time To Rebrand
Rebranding can be one of the most powerful things you can do for your business, because it lets people know that you’ve changed as a business..What makes it so powerful? We’re going to find out. 1. There’s Been Major Changes In The Industry Cha ...
The Top 5 Traits Of Every Successful Brand
Success always leaves clues and branding is no exception. The great thing is, you don’t need to be on the scale of Coke in do what the greats do. That’s why we’ve complied a list of the top five traits of every successful brand. 1. A Great Relation ...
The Secret To Powerful Branding – Brand Integration
In a practical sense, branding is something that most people understand. For example, if you asked any business owner with the slightest bit of experience to come up with a branding campaign themselves, chances are they could produce something to get the ...
Our Advertising Predictions For 2016
A new year doesn’t officially begin without a new set of predictions, so let’s not waste any time! Mobile Will Officially Take The Lead. With endless app production and Google’s phasing-out of non mobile-optimised sites, Mobile’s strong presence ...
Work Performance Reviews – Do They Really Work?
When we think of the typical Work Performance Review, we usually think of something similar to this clip from The Office (UK - https://youtu.be/IkYUDQCYGHA). The awkward discussions about our ‘strengths and weaknesses,’ discussing our ‘performance goals’ ...
How To Create A Positive Work Environment
If the typical workday is 8 hours, then the average worker spends 33% of their day at work. For those who work in unfavourable environments, this is an incredible amount of time that they spend dissatisfied with their lives. The knock-on effects from this ...
How To Improve Your Creative Thinking Skills For Your Business
As business owners, we are faced with an interesting challenge. Our success relies on our ability to think outside the box and be creative in our approach, yet it is also this same creativity that can be to our detriment. In the wider market, we have all ...
How Your Work Environment Affects Your Performance
Have you ever gotten into a friend’s car when it’s an absolute mess? The kind with empty bottles all over the floor, fast food bags strewn across the seats and hardly any place to sit? Just think about how you feel when you are in this situation. The lack ...
Master Your Next Networking Event
In the previous blog we spoke about why you need to network, and some of the basics of networking for business. This was to provide a simple framework to build upon, so that in this blog we could get into the nitty gritty aspects of networking. Here are s ...