Sponsorship marketing has been around for a long time yet it’s not something that finds a place in most marketing plans. In fact, the common understanding of sponsorship marketing is limited to having a company logo visible at a sporting or charitable eve ...
The ultimate goal for most businesses is growth. Even small businesses aim to grow in one-way or another. However, growth won’t occur without taking the proper strategic measures that take advantage of the market and your customers. Here are some tips for ...
2014 is here and with it comes big opportunities (and big challenges) for those of us in the advertising and marketing world. To help you navigate the year and make the most of the opportunities that come your way we’ve put together 5 advertising and mark ...
With over 1 million apps in both the Apple Store and Google Play, it’s easy to assume that everyone has an app – except you. Just like businesses once asked “Do I need a website?” the question many business owners now ask is “Do I need a mobile app?” But ...
Ambient advertising has been around as long as the woods. If you’ve ever passed a tree with a message scrawled across the bark, you’ve experienced a form of ambient advertising. In the world of advertising however, the term ambient advertising only surfac ...
Look at the above image and ask yourself the following question: What product is this? That’s right, it’s Coca-Cola! Pretty easy right? Now ask yourself this question: How were you able to so easily recognise that the image was representing Coca-Cola, whe ...
Customer service is the human representation of your brand. As such, it is important to remember that your company consists of human interactions. Every sale, enquiry and dispute involves a customer and an employee interacting in one way or another. It is ...
One of the fundamental benefits of Strategic Marketing is to have a better understanding of your business to enable it to differentiate itself from its competitors and build on both its current and future strengths. From an advertising perspective, this i ...
This is the second in our series of posts on Content Marketing. In the first post we explained what content marketing was, why it was so important in today’s digital world and what you could do to build a successful content marketing strategy. This week w ...
Content Marketing is a term you’ve probably been hearing a lot about lately. And you might be wondering what’s all the fuss about. Well, thanks to the rise of social media, content marketing is now front and centre in any discussion about marketing and ad ...
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