In this age of tweets, blogs, emails and updates one would imagine marketing is all about going digital. And to an extent, it is. But given the huge focus on digital, we thought it would be a good idea to shine a light on a channel that hasn’t been in the ...
It’s perhaps a sign of our times that we now carry as much computing power in our pockets as we do in our heads. The reason of course is the rise of the smart phone. Given its ease of use, interface and growing computing power it’s become the device of ch ...
You don’t have to be in IT to have heard the term “Cloud Computing”. In fact, chances are you’re already using it in some form. Cloud Computing has truly come of age and its impact can be felt across businesses and departments. For those of us in Marketin ...
Websites are one of the main resources of a business. Having a trustworthy, proficient, and engaging online presence requires work and persistence. You know there are a huge number of sites out there, so how might you stand apart from your competitors? T ...
The popular notion of creativity is that it’s best achieved when there areno constraints. With complete freedom comes complete creativity. Remove the obstacles of budget, style guides, mandatories and you’re on the path to creativity. Unshackled from ever ...
The latest Roy Morgan Research finding confirms a trend most of us are probably aware of – More than 50% of Australians now shop online. In the last year alone, online retail has grown 12% taking the percentage of online retail as a part of overall retail ...
Imagine for a moment your brand came to life and had a personality of its own. What kind of person would it be? What would it look like? Would you walk past it on the street, or be interested in starting a conversation? While it may sound far-fetched to m ...
So you’ve got a killer viral video. But can anyone find it? You’ve just created what you’re sure is the next big viral video and it’s all set to top the YouTube charts. It’s got a horse-dancing pop star, a bleating goat and a cute kitten. How could it ...
Less than a decade ago it didn’t even exist. Now it’s got over 500 million users, generates 400 million conversations a day and gives bird speak a whole new meaning. We are of course talking about the phenomenon called Twitter.If you’re reading this and s ...
It’s easy to get distracted by the seemingly monthly advancements in advertising mediums. It seems as soon as we start to get the hang of a new form of advertising, another one comes along for us to learn. Youtube videos, iphone apps and the like are pret ...
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