Integrated marketing is a holistic approach to communicating your marketing message. It’s making sure that you are delivering a consistent message across all your marketing efforts, both on and offline. It goes far beyond just putting a common tagline acr ...
One of the best ways to engage current customers and win new ones is through a tried and tested marketing channel such as Event Marketing. Event Marketing involves face-to-face contact between companies and their customers at special events like trade sho ...
Coupon marketing has been an advertising staple for a very long time. However years ago the word ‘coupon’ stirred images of cutting dotted lines in the newspaper and magazines. This style still exists but the coupon world has moved on in a significant way ...
To some it may seem quite old school, but when done right radio is still one of the most effective advertising mediums there is. Just think back to your favorite jingle and chances are you heard it first on the radio. The strength of radio lies in the pow ...
What is it? SMS marketing is a form of marketing that involves sending deals, promotions or important business information to customers directly via text messages.SMS marketing is different to other marketing campaigns due to the fact that customers h ...
Facebook. Twitter. Google Plus. In a world full of social media networks and instant messaging, is email marketing still relevant and more importantly, is it effective? Email marketing was the original marketing tool in digital marketing and if often seen ...
Sponsorship marketing has been around for a long time yet it’s not something that finds a place in most marketing plans. In fact, the common understanding of sponsorship marketing is limited to having a company logo visible at a sporting or charitable eve ...
The ultimate goal for most businesses is growth. Even small businesses aim to grow in one-way or another. However, growth won’t occur without taking the proper strategic measures that take advantage of the market and your customers. Here are some tips for ...
2014 is here and with it comes big opportunities (and big challenges) for those of us in the advertising and marketing world. To help you navigate the year and make the most of the opportunities that come your way we’ve put together 5 advertising and mark ...
If your business has been in operation for a some time now, it would be safe to assume that a portion of your customers are now loyal to your business. In the context of your marketing strategy, this information becomes important when you reach the point ...
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