Why Is Website Design Important?

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Posted by luke on

In recent years you might have noticed that the web design industry has been booming. As we move further into the digital age, the necessity of a great website only gets more and more prominent.

In the early days, web designers did much less than they do now. Because the Internet was still in its infant stages, there wasn’t a big demand for people who were specialists. Whereas today, web designers are crucial to the success of a website.

This blog’s aim is to let you know exactly why they are so crucial and why web design is crucial in general.

SEO

As of April 2015, Google announced that websites would need to be ‘mobile optimised’ in order to have a better chance of being ranked higher in their algorithm.

This is an example of exactly how important web design is today. Literally the largest search engine in the world has let everyone know that they must design their websites correctly if they want a good ranking.

In addition to this, websites will also be ranked higher if they have a strong internal linking network. If many pages between the site are connected together, Google (and other search engines) will have an easier time at crawling and listing the website.

Usability/Manageability

One of the best things about a well designed website is that it makes for a better user experience. With responsive website design, the site will adjust depending on the specifications of the device it is being used on. This makes it much easier for people who are using the site on devices other than a desktop computer.

In addition to this, responsive websites are also far easier to manage. With a responsive site, business owners only have one element to deal with. They don’t have to worry about changing different websites for different devices. This saves them time and money in the long run, and it all comes down to web design.

There is no denying the benefits of responsive web design (click here for our blog post "What Is Responsive Web Design").

Navigation

One of our web designers had a great comment about successful website design:

“An intelligently designed website is natural to use. You don’t have to think about where to go next or how to find content, because every action is intuitive.”

Specifically he was talking about navigation, and he is absolutely right with this viewpoint. A website that is designed the right way is very easy to navigate through and doesn’t confuse the users in the process.

Great navigation stops users from clicking away from the site too quickly, and can push them towards a call to action. This design element is crucial because it can be the thing that turns them from an interested view to a paying customer.

Content Structure

You may have noticed that this blog has been broken up into little ‘chunks.’ This is not something that was done by accident, but something that was very intentional.

According to Nielsen,

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”

This means that people rarely look at giant walls of text and read the whole thing. In reality, people jump all around the page and read little chunks of information. This means that websites need to be designed in such a way that the content is structured in shorter, digestible ways if designers want it to have a better chance of being retained.

This is why creating a killer website has never been more important than it is today.

Check out our other blog posts on Website Design:

What Is Responsive Web Design?

Top 5 Most Common Mistakes For Ecommerce Website Design

What To Look For In A Website Hosting Service (Part 1)

What To Look For In A Website Hosting Service (Part 2)

How to Utilise SEO Web Design

A Guide To Small Business Web Design

The Top Web Design Mistakes To Avoid

Topics: Web Design

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