In an e-commerce landscape dominated by Amazon, it’s harder than ever to land online sales. The greater part of new e-commerce companies today fail, but this is not solely due to big name retailers. It’s easy to make mistakes when it comes to the design of your e-commerce business websites, and this fact as much as any other keeps customers from making a purchase.
It’s competitive for online retailers, and there’s no room for error today. Ensure you’re not making any of these 5 common mistakes to your e-commerce website.
1. Poor Product Descriptions
Product descriptions are one of the main sources of information customers check before making a purchase. When buying something over the web, particularly when it’s from a more modest retailer, clients need to get a clear look at what it is they’re purchasing. If your item descriptions are only replications of the item producer’s description, you won’t get very far.
Think about your descriptions from an SEO standpoint. Redundancy in your item descriptions will not assist users with discovering your listings from search engines like Google, Bing, and Yahoo. Also, if you’re utilizing the manufacturer’s description, it will probably be equivalent to others on the web, subsequently making your page look like a copy according to search engines.
On the other hand, sometimes we see products that don’t require a large description (such as clothes), being bombarded with text-heavy descriptions. In these cases, energy would be better spent on providing additional images of the product. This is because when it comes to these types of products, people are only really concerned with how it looks.
2. Unclear Navigation
You have a short window to make an impression on your customers. If they don’t have a clue where to look when they first land on your landing page, they’re not going to stay around to find out. Your navigation should be clear, including information that is pertinent to users like client service and contact.
Utilizing AI within your design can be a successful way of helping your clients find the items that allure them most. Navigation should be one of your primary goals while setting up your site for customers.
3. Not Mobile-Friendly
Mobile is the new ordinary. A huge amount of user traffic is from mobile devices, be they smartphones or tablets. Users are therefore buying products from their smartphones, and this means you need a mobile-friendly site.
If you don’t have a responsive design that adjusts to various screen sizes, you’re losing clients. That’s all there is to it. Over half of adults today make purchases on their smartphones. This is another reason why you should work with e-commerce developers in Perth, as they are aware of how to optimize your site in a way that will maximize purchases.
This one is simple but overlooked way too often. A busy site with a million things going on is going to be counterproductive because it is visually overwhelming. Many website owners are afraid of making their site too simple because they think that by loading it with lots of content, it is going to be more appealing.
They could not be further from the truth.
What we suggest is to strip your site back, and then when you feel like it has been stripped back too much, strip it back some more.
Keep it simple, but stylish. Put your effort into your site’s photos and layout.
5. Lengthy Checkout Process
We know the challenge of overcoming abandoned carts. If users need to navigate such a large number of steps before they finally check out, they’re bound to click away. Because Amazon redefining the checkout process with their One-Click Purchase feature, it’s presently more significant than ever to keep your steps to a minimum.
Users today are passionate purchasers. They buy impulsively, and you would prefer not to allow a lot of time for them to rethink their purchase. If you have a lengthy checkout process, it’s worth auditing it to discover ways of reducing time spent entering order data.
Optimizing Your E-Commerce Website
Retailers today have a ton to perfect when broaching the online business world. Creating an e-commerce site that sells takes time, effort and expertise. With more competition growing each day, you need to exploit every advantage you can to get an edge over different retailers.
If you are facing any issues with e-commerce web design or redesign, you can always contact our experienced web development agency Perth. Ad Impact Advertising is an award-winning web design agency with an immense amount experience in creating web design for various businesses. Our experienced web developers ensure that your site can drive the greatest number of conversions and intends to grow your business ROI significantly.
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