In short, responsive websites are sites that respond to the environment (or platform) that they are being viewed in. This means that they can be used on any platform (laptop, mobile, iPad etc) and they will adjust appropriately.
Where did it come from?
Unresponsive websites were a problem when mobile and notebooks first started to surface. Websites that worked fine on desktop computers became awkward when used on these devices.
Web developers had two choices. The first choice was to make specific versions of these sites that fit the dimensions and resolutions of the individual devices. Many people still do this today, where they have a ‘mobile’ version of the site and then a ‘desktop’ version.
The second choice was to create responsive websites. These were sites that, in a sense, could ‘think for themselves’ and adjust to the resolution, image size and scripting abilities of the device they were being viewed on.
Who uses it?
Almost all good websites responsive websites. There is conflicting data as to the exact statistics of responsive website users. MarketingLand has a great article about this, where they argue it is not 82% of web developers that use responsive websites, but closer to 18%.
In any case, it appears that the frontrunners of the digital world are increasingly heading into the realm of responsive website design and for very good reasons.
Why use it?
Responsive Web Design is becoming a necessity for websites nowadays. In our opinion the benefits of these sites far outweigh any of the negatives (of which there are very few). If you want to get serious, get yourself a responsive site.
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