As people who work in Advertising, we constantly get asked the same question.“What makes a good TV Advertisement?”This question is tricky, because there isn’t really a clear-cut answer. TV Ads are good for a variety of reasons. Some are good because they ...
In 2019, for the first time ever, the majority of global ad spending was digital. 50.1% of total media ad spending is now for online advertisements, which add up to over $330 billion. This trend is expected to only continue, as the number of dollars spent ...
The rise of digital has, in many ways, made people doubt the relevance of TV advertising. While digital has definitely seen a massive growth, is this really true? Let’s find out! TV Still Dominates Despite the hype about online video, TV still ta ...
In case you have been in a coma for 30 years, digital advertising is kind of a big deal. Currently, internet advertising takes up approximately 54% percent of the market in Australia (Sydney Morning Herald). As digital advertising continues to grow, it’s ...
In 2014, Amazon decided to venture out into the business of smart speakers with its creation of Alexa. The device was itself not unprecedented, as a similar technology had already been experimented with earlier in Apple’s Siri. Last year, Google threw its ...
The sustained growth of the Internet as a marketing platform has, over the past decade, caused businesses to ever increasingly marshal their assets on the side of digital advertising. Online promotions have seen budgets that were until now unimaginable, a ...
Several times per week I get phone calls from potential clients asking about TV advertising for their business. This is how 95% of them go:“Hi, I’m looking to do some TV advertising for my business.”“Sure mate, what is the name of your business and what d ...
The world of TV advertising can be pretty glamourous. So much so that even during the Superbowl, the ads are a spectacle that is practically a side show to the main event. However, this world is as confusing as it is exciting and if you don’t understand i ...
“YouTube is taking over.” “People have Netflix now.” “Seriously mate, TV is not gonna be around long.” If I had a dollar of every time I heard one of these excuses, I would put it all towards creating a TV ad to dispel them…and it would work. Some My ...
Getting the most out of your TV advertising campaign involves taking certain things into consideration during the creation and media buying process. Some small tweaks can take your TV efforts to the next level. Understanding TARPs TARP stands for ...
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