In the age of Groupon deals and ubiquitous YouTube advertising, it is easy to say that some of the more traditional forms of marketing have gone out the window.Do people really sell things in the paper or garage sales anymore?However, before you throw cat ...
The Science Of Creativity
As our understanding of the brain progresses with science, so does our understanding of creativity. In the past, models of brain activity provided simplistic explanations of creativity that have since been updated as we have gained more knowledge of the b ...
5 Ways To Make Better Decisions
In life and in business, our current position is determined by millions of little decisions we make in the moments leading up to it. Some decisions have a clear influence like the decision to hire a new staff member or the decision to purchase a new prope ...
Content Management System (CMS) – The Key To A Great Website
CMS stands for a content management system. It also might be the solution you're searching for to make an excellent website.In this blog, we'll define what a CMS is and how it functions. Then we'll look at how you can utilize a CMS to deal with the framew ...
3 Super Sales Techniques
If you own a business, then your methods of selling are crucial to your business success. There is a tightrope you must walk when learning this process. You want to seem enthusiastic but not fake, you want to seem helpful but not desperate and you want to ...
The Art Of Persuasion – An Introduction To Influence Marketing
(A conversation between two people at a restaurant):Person 1: So, have you decided what you are going to get?Person 2: Umm…I was thinking about the Venison, but I might just get a burger.Person 1: You know what is REALLY GOOD?Person 2: What?Person 1: The ...
The Buying Brain – The Neuroscience Of Marketing
As we traverse our cultural landscape, we are constantly presented with the same request from every single brand. “Please love me the most.” In a light-hearted way, many people would openly admit that they “love” certain brands. “I love Apple products” or ...
A Different Outlook On In-Store Marketing
Have you ever made a shopping list? Have you ever taken that list to the store? Have you ever deviated from that list because something in the store caught your eye? Have you ever sworn to yourself that it would never happen again? Did you break your prom ...
Finding Your Niche – A Guide To Niche Marketing
What is niche marketing? Niche marketing involves marketing your business as the ‘experts’ in the distribution of a certain product or service. By being a specialist, your business will secure a certain proportion of your target audience. Now, it is n ...
Guerrilla Is Killer – 3 Tips For Guerrilla Marketing
Much like guerrilla warfare, which uses atypical tactics in order to combat the enemy, Guerrilla Marketing uses atypical tactics to engage the target audience. Guerrilla Marketing comes in a variety of different forms. It can creatively weave its way into ...